Archive for March 2014

You Must Write Like a Big Fish

March 29, 2014 Uncategorized No comments
Sell What They Want, It's Easier

Sell What They Want, It’s Easier

by Bob Schwarztrauber

Yesterday, my daughter and I struggled over what to have for dinner.

It’s Lent season. No Meat on Fridays for us. My daughter loves meat.

As we’re out driving we pass a McDonald’s. She say’s, “Can I get some fries?”

I say, “Fries aren’t dinner. Try the fish sandwich and I’ll get you some fries.”

We have a deal.

So I order two “Filet-o-Fish” sandwiches, no cheese. Why they put cheese on a fish sandwich is beyond me.

Let me say for the record, I think McDonald’s has the worst fish sandwich. That’s just my opinion, but it’s true none the less. They put cheese as standard, but no lettuce? Come on!

Anyway, I digress. Oh yeah, Burger King has the best fish sandwich. Not great, but the best of the big three. They used to have a great fish sandwich when it really was a Big Fish sandwich. Huge, it was like 700 calories with enough sodium to stop your heart dead, but it was so good with their special tartar sauce, with a hint of lemon zest and crispy shredded lettuce. Yum!

OK. Back on target. We got the fish, she saw there was tartar sauce. She said, “Yuk! I don’t like tartar sauce.” Ug, there’s no accounting for taste.

And that’s my point here. There is no accounting for taste.

You might like McDonald’s standard fish sandwich, a small piece of fairly tasteless fish with tartar sauce and cheese. They are pretty smart so I’d bet they tested it, then backed decades of continued sales with proven test results.

I’ll bet Burger King did the same. Wendy’s too.

Nobody is offering WHAT I THINK would be a great fish sandwich…A nice piece of grilled salmon with that creamy Bloomin’ Onion dipping sauce from the Outback, topped with crispy fresh lettuce on a big toasted sesame seed bun. Now that would be delicious!

But nobody cares what I think. They sell, and continue to sell, and have sold MILLIONS of fried, filet of white fish sandwiches. Have for well over 30 years, and no signs of slowing down. Just slightly different versions.

And that’s how you should write your book to succeed.

Write what sells. Different versions. Write what they buy already.

People will always buy a different version of things they like.

I have 100’s of books. Scores on marketing and selling. And I have lots of books on how to be a better photographer. I just keep buying a different version. I have none on fishing though. I just keep  buying MORE of what I like.

As all people do. (And people who don’t normally buy books. don’t buy books, so don’t try to get them to.)

Write your VERSION of the current or past best seller. Write in the category your know best, are expert at, or just have a different take, maybe a contrary version.  Human nature doesn’t change. How many diet books are there? Plenty. Room for more? You bet!

Trying to blaze a new path through the weeds is hard. Many die trying.

Follow the well worn path. But travel it to the beat of your own drum. Write about it from your own perspective, your own experience.

That’s how you write a book that can succeed.

Write like a Big Fish.

 

7 Wealth Building Reasons to Write

March 28, 2014 Uncategorized No comments
Like Pushing a Rock Uphill

Like Pushing a Rock Uphill

Like most things we’ve never done before, writing a book can seem like a difficult task. And some would say finishing the work is like pushing a rock uphill.

But the effort is well worth it. Because once you do the work of getting the rock to the top once, the ride that follows is SO much easier. It’s all downhill. You build so much momentum that it seems there is nothing that can stop you.

Today is all about motivation. I want to show you the opportunities that open for you once your book is complete. They say we can accomplish anything if we have a big enough REASON WHY. And I think this is true. so here we go.

Hopefully, in this article you’ll find inspiration, your reason why you should finally start and finish your first or next book.

1. You can use parts of your book (pages or chapters) later as articles for blog posts, emails, audio snippets, or special reports to promote your book or services or even  you can sell as stand-alone products.

2. You can create an audio book just by reading your book and then sell at places like iTunes.

3. You can create a full high-priced classroom course, or webinar, or email training using your book as the reference material or curriculum.

4. You can use your book in direct mail campaigns to draw people to your higher priced trainings.

5. You can offer your book as a bonus, or allow joint-venture partners to offer your book as a bonus to their customers to help build your list.

6. Your book gives you credibility as an expert or celebrity in your field. It sets you apart and opens doors to greater opportunity and income.

7. Your printed book can be adapted to so many other media such as an Audio CD, you could create a DVD by adding visual to your text and audio, you can create PDF files to be digitally delivered, you can quickly create a digital book for Kindle or Nook, you can create an audio MP3 file of all or parts of your book.

Once your book is complete, which really isn’t so hard if your follow the guidelines I’ve laid out in “Book Writing Magic” you’ll find all these avenues and more open up to you to sell and distribute your book for ever increasing profits. You will have created not one thing, but multiple streams of income.

That’s what gives people freedom and makes them rich.

 

 

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