Things not taking off for you as expected?
Not enough leads? Weak sales? Low Profits? Vultures circling?
You might have a Force Over Time problem.
This helpful idea came to me at my nephew’s 7th birthday party.
Where I nearly got whacked in the head by a toddler swinging a stick.
The popular Pinata party game has always confounded me. Whoever thought up the idea of blindfolding small children, giving them a big stick to swing, then saying, “Swing hard!” probably had been struck with a stick themself as a child.
But it reminded me of you. And me. And our struggles to get and hold the attention of our prospects long enough to get them to give up the treats they hold inside. (money, connection, referrals, etc – that thing we want)
Seems whacking that Pinata to get the treats is one of the best metaphors I can think of for breaking through our prospects Bubble of Preoccupation.
One tiny half-ashed tap won’t make a difference. But continued tiny AND hard taps over time will surely burst through their Bubble of Preoccupation, get their attention, and give us the opportunity to get what we desire from them.
Our marketing messages, our posts, our ads, our helpful videos, our content delivered to them via any and every media outlet are the blows we take at their bubble. One day, with consistent effort over time, we will break through.
Remember, the first kid almost never breaks through the Pinata. But repeated hits of varying force always break through over time.
One lone message, one post, one ad, one TikTok will seldom burst through our prospect’s Bubble of Preoccupation. But if repeated in sufficient quantity, quality, and usefulness over time, they’ll one day look up from their pressing concerns to see that we are everywhere – then realize we might be exactly the one who can help them make their problem go away.
Grant Cardone advised $100 Million Dollar Alex Hormozi to post way more content, way more often. Then. one day, Alex seemed to appear out of nowhere. Everyone was talking about him. Reportedly after posting 80x per week across multiple platforms for a year!
How does your effort compare? Think you’re doing enough?
Gary Vee has long advocated for massive content across all social media.
Miles Becker, blogger, talks of many 100’s of blog posts and YouTube videos being created and posted before ever being noticed. The effort was enormous going uphill. Sufficient force was required. Over time.
Only then does the landslide come. Once the Tipping Point is reached, the Bubble is broken. And treats ensue.
Want 10X your results? Hit them with your message 10X more. 100x more. Be everywhere! Everyday, or at the very least, consistently.
Then, imagine how much better your results could be if you took off the blindfold before you took a swing, and really got to know where your prospect is at first.
Learning Your Prospects Pain Points
The Persuasion Tool Kit is how you get to know just where to hit your prospect, his pain points, his preoccupations. You’ll get your prospects to look up and see that you are the solution to their problem.
Then all the goodies spill out for you to scoop up. The sweet stuff. The CA$H.
Repeated blows over time, from all sides, offers far greater results that one mightly blow. One killer ad is probably not what you need. Many strategically targeted points of contacts will likely bring all you’ll ever need.
Use the Persuasion Tool Kit to find the best spots to hit.
Robert Schwarztrauber
P.S. Watch for my next post where I’ll list over 50 possible points of contact, platforms, opportunities for you to tap on the Bubble of your prospect to get and hold their attention. Both online and off. Most of them FREE. Many can be made easier or automatic through AI.
