Archive for January 2024

Write A Book Now Or Miss Out

write a book

12 Compelling Reasons To Write a Book Now

Introduction

~ ~ ~

Ever think about, or been told you should write a book?

Your own non-fiction book?

But you’re not really sure if it’s worth the time and effort.

You may be pleasantly surprised, especially if you read right to the end and see how simple this process can be using new technologies.

This article reveals 12 compelling reasons, along with real-life examples of how writing and self-publishing a book can boost your career, your business, your profits, and maybe even change the course of your entire life.

Here’s what writing a book, and self-publishing that book can do for you:

Establishes You as an Expert

~ ~ ~

Writing a book allows you to share your knowledge, expertise, and experiences, thereby establishing your authority on a particular topic.

This can lead to more speaking engagements, consulting opportunities, and an overall credibility boost as an expert in your field.

For example…

Tim Ferriss became a productivity guru after writing “The 4-Hour Work Week”, which sold over 1.35 million copies. This book spent over 4 years on the New York Times bestseller list. Tim quickly became a sought after, and highly paid speaker and consultant. Oh, and very rich!

Attracts New Clients or Customers

~ ~ ~

A book serves as a powerful marketing tool, allowing you to reach new audiences and attract clients, rather than having to constantly beat the bushes, spending dollar after wasted dollar on advertising for potential buyers of your products or services.

How?

  • You can include a call-to-action in your book to convert readers into paying customers.
  • A phone number they can call.
  • A website or landing page they can visit.
  • A free report they can download in exchange for giving you their email address – so you can contact them repeatedly after that with more promos.

For instance, after self-publishing “They Ask, You Answer”, Marcus Sheridan’s pool company revenue went from $2 million to over $10 million in just a few years.

Builds Your Personal Brand

~ ~ ~

Writing a book helps you stand out from the crowd by highlighting your unique perspective and ideas.

Your book becomes part of your brand identity and allows you to differentiate yourself.

Sheryl Sandberg’s TED talk led to a $1 million book deal for “Lean In” and catapulted her into the spotlight as a business leadership expert

“Lean In” sold over 4 million copies worldwide and established her as a thought leader on women in leadership – outside of her COO role at Facebook.

Generates Additional Income Streams

~ ~ ~

You can generate passive income from book sales and expand into new revenue streams like speaking gigs, consulting, or information products that complement your book.

Books open up a multitude of income opportunities.

Robert Kiyosaki’s “Rich Dad Poor Dad” book series has sold over 41 million copies globally and generated over $100 million in additional income streams for the author.

His book spawned a board game, community play groups, membership sites, speaking opportunities, and generated multi-million dollar real estate investment opportunities for him – because he stood out from the masses!

In the vast sea of quiet, invisible real estate investors who are forced to constantly struggle to find their own deals, Robert, his ideas, and his book were a standout. Which attracted deals – to him.

Shares Your Life Story and Experiences

~ ~ ~

If you have an interesting background, writing a memoir allows you to tell your life story in your own unique words, your style, your voice.

People love reading compelling real-life stories.

Michelle Obama’s memoir “Becoming” sold over 17 million copies and set records as the bestselling book of 2018.

Jack Canfield’s “Chicken Soup for the Soul” spawned a series of more targeted books which built him a multi-million dollar publishing empire – and those books are nothing but the collective stories, not of Jack, but of folks just like you and me!

You don’t have to be a celebrity either, to tell or share your life story.

You don’t have to do it to acheive fame. Or fortune.

You can do it simply to leave a legacy.

The movie “Lucy”, stars Morgan Freeman as Professor Samuel Norman, a world-renowned expert on the potential of the human brain.

There is a scene where, as super-brained Lucy realizes the end is near and asks Morgan, “What’s the purpose of life?”

He replies, “This whole purpose of life is to pass on what was learned.”

Leave a Legacy

~ ~ ~

A book creates a lasting record of your knowledge, your ideas, your thoughts and makes you a lasting part of the history in your field. Of recorded history in general.

It’s a way to have a long-term impact,  even after you’re gone.

Stephen Hawking’s book, “A Brief History of Time” stayed on the Sunday Times bestsellers list for a record-breaking 237 weeks and cemented his legacy as a science icon.

Books are forever, especially in today’s digital age where some version of nearly every author’s book from the last 150 years can be found and accessed through some archive on the internet.

Imagine, your great-great-great grandkids could someday be reading something you wrote.

It’s like being immortal!

Attracts Media Attention

~ ~ ~

Authors are often sought after by the media for commentary and expertise on news stories.

“In a new book, by author (you), we just learned…”

A book can get you FREE PUBLICITY!  TV, radio, podcast and press coverage.

After “The 4-Hour Body”, Tim Ferriss was featured in dozens of major media outlets and saw his social media following grow dramatically. Along with his income!

His first book, contraversially titled, “The 4-Hour Workweek” created a massive following originally for Tim, because it spoke to the desire of the masses to work less and earn more. It gave the people hope and a path forward.

Helps People and Gives Back

~ ~ ~

Share your knowledge, insights and expertise with others by solving a problem for your readers.

Writing a book allows you to make positive and important differences in people’s lives.

Marie Kondo’s book “The Life Changing Magic of Tidying Up” has sold over 10 million copies worldwide. It  made her a welcomed guest and speaker, while launching a global decluttering movement.

What simple knowledge are you not sharing – That just might change the world? Or even change just your world?

 Gives You Confidence and Credibility

~ ~ ~

Even if you’re not a famous CEO, or celebrity, writing a book instills a sense of confidence and enhances your professional reputation, and social status – even within your own company.

Sheryl Sandberg’s TED talk led to a $1 million book deal for “Lean In” and catapulted her into the spotlight as a business leadership expert.

Stands Out in the Job Market

~ ~ ~

Job candidates who have authored a published book demonstrate bankable skills like research, organization, writing, and marketing – these are attractive abilities which employers covet and that can put you head and shoulders above every other competing job applicant.

Tom Peters leveraged his book “The Brand Called You” into a successful consulting career and commanded premium fees of over $100k per speech.

Satisfies Creative Passions

~ ~ ~

Writing a book allows you to fully immerse yourself in a topic you care deeply about and tap further into your creativity.

Self-expression can be very fulfilling. Scientific studies have shown repeatedly that the best way to gain a deeper understanding of any task or topic, is to teach it to someone else.

Chef Julia Child received a Peabody Award and an Emmy for her “Mastering the Art of French Cooking” book, and her successful TV show, thus fulfilling all of her creative passions. Not to mention exposing millions of readers and viewers to the wonders of cooking – in an entertaining fashion.

Brings Personal Growth

~ ~ ~

The process of researching and writing a book fosters immense personal development.

It builds discipline, character, and deeper expertise in your chosen field.

Stephen Covey’s book, “The 7 Habits of Highly Effective People” has sold over 40 million copies worldwide and shaped his life-long, profitable career as a world-renowned speaker and leadership expert.

Conclusion

As you can see from these examples, writing and self-publishing your own book has many personal and professional benefits beyond just selling copies. It’s an investment in yourself and your career that can pay off big in many ways, for the rest of your life.

So what’s your book idea and how could it impact your goals?

Lets get started on crafting, writing, creating your own unique book today!

Lets start saving money on ads which may or may not work.

Start making money from the knowledge that’s trapped in your head space.

What’s that?

You don’t have time to write a book?

You’re stuck for ideas on what to write?

You think it will cost too much?

You think it will take too long to get it published?

You think you need to woo a major publishing company? Get an advance? Royalties?

You’re not alone.

Many have come to me with the same or similar problems and I have shown them all how it can be done with less than 90 minutes of your time and fit easily into any ad budget you are currently working with.

In as little as ten days time – you could have your own printed book letting you choose from all the benefits the authors listed above have already acheived.

“How so?” you ask.

Permit me to tell you a personal success story first, which shows how simple this can be.

I had already written and self published several books. One of which sold in 13 countries around the world.

Several years ago, at a loss for what talk to give at my next Toastmasters meeting, I decided to give a 5 minute talk on how to write and self publish your own book in just 10 days.

I told the group I would prove it could be done by showing up at the next meeting, in two weeks, holding in my hands a published book about the talk I just gave on how to write and publish.

Then, I did exactly that. I showed up at the next meeting, book in hand titled, “Book Writing Magic”.

Two in the meeting hired me to help them write their first book fast. Two others took that information, and used it to simply write and published their own books!

My 5 minute Toastmasters talk, led to a printed book in ten days and $100’s in my pocket for sharing what I knew to help those two members get their first books published.

New, Print-On-Demand services mean no upfront costs for book publishing. You only pay a few bucks to have each book printed AFTER you receive the order. Takes no time at all. Days.

Ghost-Writing lets you use my time and writing technologies to get YOUR message, in YOUR name, out to the masses fast! While you go about your normal (or abnormal) life as usual.

No more excuses. I’ve done this for myself. And I’ve done this for others.

Would you like to know how?

Or shall I just go ahead and get it done for you!

Send me an email and let me know.

bob@writeforwealthclub.com

To your success!

– Robert Schwarztrauber

Copywriting Examples From 15 GOATS

copywriting examples

Get Copywriting Examples from These 15 GOATs

Copywriting tool kit ad

Eager to become a top-notch copywriter?

There are two paths you can take:

  1. Stumble, fumble and fight to figure it all out on your own, which will likely waste time and money, or…
  2. Take a shortcut. Learn and earn faster by feasting on the bones of those who blazed a path before you.

You need to study the masters.

Learning from the iconic copywriters of the past and present is the fastest and best way to absorb proven formulas, principles, and skills. Their time-tested books, ads, sales letters, and teachings comprise a masterclass in persuasive writing.

To help aspiring copywriting students, and even veteran copywriters sharpen their chops, here are…

15 Copywriting Legends

~ ~ ~

Enjoy, learn from and emulate these greats, listed in no particular order:

1. David Ogilvy

Known as the “Father of Advertising,” David Ogilvy founded one of the biggest ad agencies in the world, Ogilvy & Mather. His bestselling books “Ogilvy on Advertising” and “Confessions of an Advertising Man” are required reading for any copywriting student.

Ogilvy’s iconic ads for brands like Rolls-Royce and Dove cemented his status as the most influential copywriter of the 20th century. See Ogilvy’s work, 100’s of articles and theories at Ogilvy.com

2. Claude Hopkins

Credited with pioneering many direct response tactics still used today, Claude Hopkins wrote the short, classic, and most essential books for copywriters, “Scientific Advertising” in 1923. He was among the first to test, track and optimize copy systematically.

David Ogilvy famously said, words to the effect, “No one should have anything to do with advertising until they’ve read “Scientific Advertising” 10 times”.

Like most of the old time copywriting legends, you should grab a hot cup of joe or your favorite herbal tea and Google his name. You won’t have to worry about what to do for the rest of the day.

3. John Caples

In the 1920s and 30s, John Caples took the lead in crafting magazine ads and pioneering key direct marketing techniques. His book “Tested Advertising Methods” compiled these breakthroughs for other copywriters to study. For nearly 60 years, at the top ad agency BBDO John was king, a pioneer in the techniques of effective ad testing.

Google John Caples and prepare yourself to go deep, deep, deep down the rabbit hole.

4. Gary Halbert

Gary Halbert is regarded as one of history’s best copywriters for direct mail promotions. With clients like Newsweek and Weight Watchers, he mastered the art of long-form sales letters and “everyday language that sells.” His “pull-no-punches” style, famous for wearing the hat embroidered, “Clients Suck” Gary gives you the straight poop on why people buy in a entertaining style you’ll never forget.

Read Halbert’s teachings on copywriting mastery at : https://www.thegaryhalbertletter.com/

You can, for now, still get free pdf copies of his infamous, Boron Letters here

5. Eugene Schwartz

At the forefront of behavioral psychology in advertising, Eugene Schwartz wrote iconic books like “Breakthrough Advertising”. He crafted brilliantly persuasive long-form letters for clients like The New York Times. Eugene was one of a handful of old great masters whose work and teachings still help copywriters today.

A great copywriter in his own right, Brian Kurtz has great info and tons of examples and discussion of Eugene Schwartz at: TitansMarketing.

6. Joe Sugarman

Dubbed “The Mail Order Maverick,” Joe Sugarman demonstrated innovative direct marketing through print ads and long-copy letters. His classic books include “Advertising Secrets of the Written Word” and “Triggers”. “The Adweek Copywriting Handbook” is a great resource for learning more about Joe. Famously, Joes was the genius marketer behind the hugely successful promotion of “BlueBlocker Sunglasses”.

Sugarman’s gone now, but you can Goolgle his name and find tons of examples, articles and info on him. Neil Patel has a good article about 7 of Joe’s teachings we can all learn from at: https://neilpatel.com/blog/joseph-sugarman/

7. David Deutsch

A contemporary Facebook ads expert, David Deutsch routinely achieves remarkable results with social media marketing. His book “Think Inside the Box” provides key lessons for modern digital copywriting.

Get tips on persuasive online copy at Deutsch’s blog, https://davidldeutsch.com/

8. Joanna Wiebe

Known for her mastery of copywriting across online media, SEO, and content marketing, Joanna Wiebe shares practical advice in books like “Copy Hackers Handbook”. She co-founded the prominent copywriting blog Copyblogger.

Learn from Wiebe’s teachings on digital copywriting at: https://copyhackers.com/

9. Drayton Bird

Credited with pioneering many direct marketing methods still in use, British copywriter Drayton Bird made his name writing long, meticulously-tested sales letters. He regularly shares his up to date wisdom, teachings, and what’s currently working through his website and email newsletter. His book, “How To Write Sales Letters That Sell” is a must read for every copywriter. You’ll enjoy his humorous, on-the-nose, common sense style. He’s worked for just about every major corporation and it’s hard to find another copywriter who doesn’t point to Drayton Bird as “the Man”.

Check out Drayton’s common sense copywriting free guides, and tutorials, plus his entertaining videos at https://DraytonBird.com  –Be sure to sign up for his email newsletter.

10. Gary Bencivenga

A legend in the craft of long-form sales letters, Gary Bencivenga routinely produced control packages that broke industry response records. He is renowned for seamlessly blending stories and sales psychology. Retired from copywriting and public life…

Gary Bencivenga shares his wisdom now at: https://marketingbullets.com/

11. Clayton Makepeace

Clayton Makepeace is one of the most celebrated and respected copywriters of the past 20 years. He built his reputation writing breakthrough promotion copy and selling information products via long form sales letters. His educational books include “The Ultimate Sales Letter”. All too soon gone,  Clayton was a pro andreal gentleman. He left this world in 2020 at the age of 67.

His website is now gone, but anyone can find a plethora of swipes, examples, lessons from Clayton Makepeace simply by GooglIng his name.

12. Alen Sultanic

Today’s expert in online marketing and conversion optimization, Alen Sultanic focuses his teachings on crafting persuasive copy for landing pages and digital ads. His course, “The Landing Page Sales Funnel Blueprint” is hugely popular.

Learn Sultanic’s approach to high-converting web copy and stay up to date on what’s working right now by joining his Facebook Group at: https://www.facebook.com/groups/nothingheldback/

13. John Carlton

Dubbed “the most respected and ripped-off veteran copywriter in the world,” John Carlton was a contemporary of Gray Halbert’s and is known for long, aggressive hard-sell promotions, like “The One Legged Golfer”

Check out Carlton’s rants, copywriting guides and tutorials at: https://www.john-carlton.com/marketing-tips/

14. Alex Brue

The co-founder of Copyhackers, Alex Brue has achieved tremendous results writing Facebook ads and online sales funnels. His educational Copy School trains aspiring digital copywriters.

Learn Brue’s approach to persuasive online copy at Copyhackers.com.

15. Ben Settle

An expert in long-form sales letters for digital products and THE EXPERT for writing emails that covert, Ben Settle takes an edgy “direct response” approach focused on maximum persuasion and profit. His many  books include his “Confessions of A Persuasion Hitman” series,  “Epic Copy” and  his famed monthly subscription, “Email Players Newletter”

Access Ben Settle’s high-intensity copywriting trainings at: https://bensettle.com/.

Wrapping Up

~ ~ ~

This covers 15 of the most brilliant copywriting masters every student should study and model. From early pioneers to contemporary experts, when you absorb their teachings, you ‘re on the fastest path to copywriting success.

For guidance and resources to sharpen your copy skills, be sure to explore the websites above and dive into the books written by these icons of the craft. You’ll be well on your way to expert-level persuasion in no time!

The Next Step To Copywriting Success

~ ~ ~

The one common element you find, at the core of each legend’s success, is an intimate knowledge of the market they are attempting to sell in. Without that deep knowledge you’ll be banging your head wondering why vegans won’t buy your Omaha steaks.

Seems ridculous in it’s simplicity, right?

But not knowing their core desires, the real reasons behind why they buy, (which are often hidden behind a veil of public embarassment they’ll never disclose) your promotions will draw nothing but crickets.

Your kids will be skinny. Your bank account even thinner.

If you’re a marketing genius like these guys, go ahead and bang out that winning promotion.

Most of us, are better served using tools, power tools to help us dig out the buyer hot buttons, the hidden agendas, the key motivators that are realy driving response and conversion.

Tools like those included in The Copywriters Persuasion Toolkit.

Here’s to your happy reading and your ultimate success!

– Robert Schwarztrauber