Archive for Robert Schwarztrauber

15 Copywriting Websites for Aspiring Copywriters

copywriting websites

Copywriting Websites: 15 Top Online Resources

STOP!

Don’t even think about a copywriting career until you thoroughly examine these top websites!

Copywriting is an invaluable marketing skill that involves using the power of persuasive writing to engage audiences and drive sales conversions. For aspiring copywriters looking to hone their craft, the internet provides an abundance of helpful resources.

In this post, I’ll highlight the top 20 websites for learning copywriting best practices, seeing examples of successful promotions, and improving your writing skills.

Whether you’re just starting out, or are a seasoned copy pro, these websites offer valuable copywriting tips, training programs, examples, and practice opportunities.

3 Top Websites on Copywriting

1. Copyblogger (https://www.copyblogger.com/)

Copyblogger is one of the premier online resources for learning copywriting. Their blog provides constantly updated articles on copywriting tips, headline formulas, marketing advice, and overall content strategy. From crafting compelling openings to optimizing blog posts for SEO, Copyblogger offers guidance for writers of all skill levels.

2. HubSpot Academy (https://academy.hubspot.com/)

HubSpot offers free marketing courses including an in-depth copywriting training program. Their educational content covers copywriting basics like writing effective headlines, value propositions, and calls-to-action. HubSpot’s certified programs provide structure if you’re looking for a systematic approach to developing copy skills.

3. Copyhackers (https://copyhackers.com/)

Created by copywriter Joanna Wiebe, Copyhackers shares copywriting tutorials, examples, and templates focused on writing high-converting copy. Their blog dissects persuasive writing and teaches how to craft customer-focused copy. They also offer paid courses and resources.

More Great Websites to Improve Copy Skills

4. CoSchedule Blog (https://coschedule.com/blog/)

The CoSchedule blog publishes regular posts on optimizing website copy, email marketing campaigns, social media posts, and more. Their content provides actionable copywriting tips for writers of all experience levels.

5. The Write Practice (https://thewritepractice.com/)

Improve your daily copywriting skills through The Write Practice prompts, guides, and feedback opportunities. It offers free writing resources and courses led by working copywriters.

6. Mailchimp Content Style Guide (https://styleguide.mailchimp.com/)

Mailchimp’s detailed style guide offers best practices for crafting brand-appropriate marketing copy and content. From voice and tone to grammar and formatting, it shares guidelines for compelling copy.

7. Copypress (https://copypress.com/blog/)

The Copypress blog publishes regularly updated articles on conversion optimization, copywriting psychology, and persuasive content writing. Their posts contain actionable tips to engage readers.

8. Contently (https://contently.com/resources/)

Contently offers resources and blog content focused on writing effective copy for content marketing and brand storytelling. Their posts cover copy examples, structures, and optimization.

9. Quicksprout (https://www.quicksprout.com/)

Neil Patel’s Quicksprout blog provides useful copywriting content in its Conversion Optimization section. Articles cover copy strategies for higher conversions.

Even More Helpful Copywriting Websites

10. Copywriter Collective (https://copywritercollective.com/blog/)

The Copywriter Collective publishes case studies, tutorials, and examples focused on improving persuasive writing abilities. Their posts break down engaging copy.

11. Men With Pens (https://menwithpens.ca/)

Men With Pens provides regular tutorials and tips from expert copywriters on essential copy skills like persuasion and storytelling.

12. Unbounce (https://unbounce.com/copywriting/)

Unbounce focuses on resources for optimizing landing page copy, headlines, CTAs, and other elements that convert visitors.

13. Digital Marketer (https://digitalmarketer.com/blog/copywriting/)

Digital Marketer’s blog provides regularly updated advice on optimizing copy for email, social media, content, and more.

14. Drayton Bird (https://draytonbird.com)

Grab tons of free tips and helpful copywriting resources from one of the greatest marketing minds of the past 50 years, Drayton Bird. Be sure to visit his FREE Marketing Library.

15. The Boron Letters (https://morgancrozier.com/boron-letters/)

One of the greatest, and most often referenced copywriters was a man named Gary Halbert. He’s gone now, but he left behind a copywriting education like no other. “The Boron Letters”. These were letters Gary wrote to his son’s from prison, expressing every detail they would need to succeed in the business. You can buy on Amazon the book his son’s published those letters in, but Morgan Crozier was kind enough to post the letters individually in pdf form, for free, on his website for all to learn from.

~ ~ ~

How To Master Copywriting with These Resources

Whether you’re looking to learn copywriting basics or polish advanced skills, this list of websites offers invaluable training resources. Study their tutorials, examples, and guidelines to become a more skilled copywriter capable of producing high-converting messages. With the help of these content-rich sites, you’ll be on your way to copywriting mastery.

How To Turn All This New Knowledge Into Cash

Great!

You’ve discovered all these new websites. You went to check them out and filled your head with all sorts of exciting ideas. You’re motivated. Confident you can do this. You’re eager to begin.

But where to start?

How will you turn all these new ideas and thoughts into something tangible? Something which can actually make you money with your well crafted words?

How will you organize all this information into an actionable, profitable promotions?

Throughout my many career successes, the one thing which always helped me do things better and faster was finding, investing in, and then using the right tools for the job.

Study tools worked great for school. Power tools worked great for home repairs and building structures. The artist’s tools include great pencils, and brushes. Clothing makers rely on patterns to craft consistent, high-quality clothes.

Well, copywriters have a power tool at their disposal as well.

It is The Copywriter’s Persuasion Toolkit.

Using colorful graphics, and simple fill-in-the-blank templates, The Toolkit takes all those crazy, disorganized thoughts flying around your head and organizes them into a clear, concise writing path you can follow for crafting sales promotions your reader simply cannot resist. The Toolkit lets you write better, faster, more compelling ads and promotions every time.

The magician never shows you the secret behind the trick.

The Copywriter’s Persuasion Toolkit is that secret in the world of creating written promotions and ads that compell readers to part with their cash for your goods.  I give you those secrets in the toolkit.

There is tremendous competition now amongst copywriters. The one’s who will ultimately succeed are the ones who use the best tools to get the job done.

As in is in every field.

I wish you great success!

How else can I help you?

– Robert Schwarztrauber

copywriting tool kit

Beginner’s Guide to Copywriting Jobs, Salaries and Tasks

what are copywriting jobs

What Are Copywriting Jobs?

An Overview of the Roles, Responsibilities and Salaries of Copywriters

~ ~ ~

Copywriting involves crafting compelling written content to promote brands, products, services and ideas. It’s an in-demand skill across many industries.

So what are the main copywriting jobs and what work do they entail day-to-day?

This beginner’s guide provides an overview of the most popular copywriting roles, the typical responsibilities involved, and corresponding salary ranges to help you find just the right fit.

Let’s begin!

The  Advertising Copywriter

Advertising copywriters create concepts and write persuasive copy for ad campaigns across various media, like print, digital, TV, radio and more.

Responsibilities include:

– Brainstorming creative ideas and concepts
– Researching products/services and target audience
– Writing compelling copy and scripts
– Collaborating with art directors and designers
– Running tests and analyzing campaign results

Salary Range:

– Entry-level: $30,000 – $45,000
– Experienced: $50,000 – $80,000+

The Content Writer

Content writers produce website pages, blog posts, articles and more to engage audiences.

Typical duties include:

– Creating content outlines and plans
– Conducting keyword research
– Writing optimized, engaging copy
– Regularly creating and updating website content

Salary Range:

– Entry-level: $35,000 – $55,000
– Experienced: $60,000 – $90,000+

The Email Copywriter

Email copywriters create compelling subject lines and content for email campaigns, newsletters, and blasts.

Email Copywriter responsibilities involve:

– Designing attention-grabbing subject lines
– Story Telling
– Writing scannable copy optimized for mobile
– Using calls-to-action and dynamic fields
– Analyzing open and click rates

Salary Range:

– Entry-level: $35,000 – $50,000
– Experienced: $50,000 – $85,000+

The Sales Letter Copywriter

Sales letter copywriters use long-form, direct response copy to persuade readers and drive conversions.

Duties include:

– Researching pain points and identifying solutions
– Crafting compelling, long copy sales letters
– Using direct response tactics to maximize conversion
– Testing offers, pricing and messaging

Salary Range:

– Entry-level: $40,000 – $60,000
– Experienced: $75,000 – $120,000+

Wrapping Up

These 4 popular copywriting roles involve using the power of the written word, along with proven psychology and sales principles to achieve business goals. Salaries in copywriting vary based on factors like experience, employer, product promotion, responsibilities and location.

Top copywriters can earn significant incomes, especially through commissions, royalties and consulting. Into the high 6 figures is not uncommon. Each copywriting path provides the fast learner, and the hard worker, opportunities to grow skills and advance one’s career.

I hope this beginner’s guide has provided you with useful insights into the job of copywriting.  The responsibilities, and the potential salaries!

Remember also, that copywriter’s can choose to be in business for themselves. As freelancers, consultants and best of all, to use there persuasive skills to sell their own or another’s products.

But wait…There’s More!

If you’d like more information on websites and resources where you can learn more about how to grab your slice of the profits by entering this lucrative field, send an email with COPYWRITING CAREERS in the subject line to: bob@writeforwealthclub.com.

Hope this post has helped you see the possibilities available for copywriters!

Be sure to also read the previous posts on this topic:

What A Copywriter Does

Copywriting Is

10 Copywriting Books Every Aspiring Writer Must Read

Copywriting: Emotional Training

Common Copywriting Frameworks

If you’d like to test yourself on your research and persuasion skills, both of which are important for a good copywriter, The Copywriter’s Persuasion Toolkit is a great place to start, even if you’re not a copywriter yet.

The Toolkit is useful for everyone, even if you just want to persuade your boss to give you a raise, your kids to take out the trash, or your wife, girlfriend or boyfriend, to do, um, whatever!

You don’t have to become a copywriter to reap the benefits of being more persuasive!

To your success!

– Robert Schwarztrauber

copywriting tool kit