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Force Over Time Benefits

July 8, 2023 Uncategorized No comments

Things not taking off for you as expected?

Not enough leads? Weak sales? Low Profits? Vultures circling?

You might have a Force Over Time problem.

This helpful idea came to me at my nephew’s 7th birthday party.

Where I nearly got whacked in the head by a toddler swinging a stick.

The popular Pinata party game has always confounded me. Whoever thought up the idea of blindfolding small children, giving them a big stick to swing, then saying, “Swing hard!” probably had been struck with a stick themself as a child.

But it reminded me of you. And me. And our struggles to get and hold the attention of our prospects long enough to get them to give up the treats they hold inside. (money, connection, referrals, etc – that thing we want)

Seems whacking that Pinata to get the treats is one of the best metaphors I can think of for breaking through our prospects Bubble of Preoccupation.

One tiny half-ashed tap won’t make a difference. But continued tiny AND hard taps over time will surely burst through their Bubble of Preoccupation, get their attention, and give us the opportunity to get what we desire from them.

Our marketing messages, our posts, our ads, our helpful videos, our content delivered to them via any and every media outlet are the blows we take at their bubble. One day, with consistent effort over time, we will break through.

Remember, the first kid almost never breaks through the Pinata. But repeated hits of varying force always break through over time.

One lone message, one post, one ad, one TikTok will seldom burst through our prospect’s Bubble of Preoccupation. But if repeated in sufficient quantity, quality, and usefulness over time, they’ll one day look up from their pressing concerns to see that we are everywhere – then realize we might be exactly the one who can help them make their problem go away.

Grant Cardone advised $100 Million Dollar Alex Hormozi to post way more content, way more often. Then. one day, Alex seemed to appear out of nowhere. Everyone was talking about him. Reportedly after posting 80x per week across multiple platforms for a year!

How does your effort compare? Think you’re doing enough?

Gary Vee has long advocated for massive content across all social media.

Miles Becker, blogger, talks of many 100’s of blog posts and YouTube videos being created and posted before ever being noticed. The effort was enormous going uphill. Sufficient force was required. Over time.

Only then does the landslide come. Once the Tipping Point is reached, the Bubble is broken. And treats ensue.

Want 10X your results? Hit them with your message 10X more. 100x more. Be everywhere! Everyday, or at the very least, consistently.

Then, imagine how much better your results could be if you took off the blindfold before you took a swing, and really got to know where your prospect is at first.

Learning Your Prospects Pain Points

The Persuasion Tool Kit is how you get to know just where to hit your prospect, his pain points, his preoccupations. You’ll get your prospects to look up and see that you are the solution to their problem.

Then all the goodies spill out for you to scoop up. The sweet stuff. The CA$H.

Repeated blows over time, from all sides, offers far greater results that one mightly blow. One killer ad is probably not what you need. Many strategically targeted points of contacts will likely bring all you’ll ever need.

Use the Persuasion Tool Kit to find the best spots to hit.

Robert Schwarztrauber

P.S. Watch for my next post where I’ll list over 50 possible points of contact, platforms, opportunities for you to tap on the Bubble of your prospect to get and hold their attention. Both online and off. Most of them FREE. Many can be made easier or automatic through AI.

Get Noticed – The BOP Busting Method

June 26, 2023 Uncategorized No comments

“Are you even listening!”

I barked at my daughter.

She popped over for dinner the other night.

My wife and I got on the topic of future travel plans. We always try to include all the kids in our travels, as much as everyone’s busy work schedules allow. Since our youngest was here now having dinner, it seemed like a good time to bring it up.

This was supposed to be a fun chat!

I should preface this by saying that we’ve had a pretty firm “NO PHONES AT THE TABLE” policy since they were young. Exceptions occur when expecting something important lets say. But texting, scrolling, etc are frowned upon during our meals together.

But there she was. Thumbs a blazing. Texting someone. (that is to say, paying no attention to the people, family, she “popped over to spend time with”)

I’m sure this is nothing new for you too. Product of the times.

And exactly the reason I’m writing about this now.

Everyone is walking around today in a Bubble of Preoccupation. Most often, with their attention hijacked by some sort of cell phone use.

  • People walk right out into traffic, eyes glued to the cell phone. Oblivious to the dangers.
  • They drive while using it. Crash and die while using it, despite specific laws prohibiting such reckless behavior.
  • They blatantly ignore the people they love, who are right there with them, to scroll on their phones instead.

Surrounded nearly every waking hour of their life, by not only smart phones, but also by their regular duties, jobs, tasks, worries, to-do-notes, and things they must remember not to forget…

How in the world can little old you, a complete stranger, expect to bust through this Bubble of Preoccupation to get your message through? Let alone persuade them to do the thing you wish them to do?

Even when that thing is clearly to their benefit!

If you would have any chance whatsoever of busting through this Bubble of Preoccupation, “BOP” for short, your message, think of this as your shot from a gun, is going to need a minimum of three things:

  1. Velocity – you better come in hot, and fast. You’ve got 6 seconds, tops, to get and hold their attention. Here’s a quick experiment you can do to convince yourself of our short attention spans. Watch any popular TV show, movie, or YouTube video. Notice how a new angle, clip, or break occurs every 6 seconds or so. CAUTION! – Once you try this you can’t un-see what they’re doing to you. They don’t do it for fun. It’s clearly more work to edit short video clips in. They do it because research has shown we start losing attention after 6 seconds.
  2. Mass – clearing your throat, or softly saying, “excuse me” isn’t going to work to get their attention. Spitball? Not going to burst the bubble. This requires something really solid. An irresistible offer. A clever, time-saving tip to do something they have to do. Content, message, or product so relevant and useful it can’t be ignored. And you should expect to keep firing more of the same at them. One shot seldom gets the job done. More. More. More! One more! Keep firing until they buy, die, or tell you to go away.
  3. Angle – If you come at your prospect from the wrong angle, you’ll just bounce off. You won’t get through to them. Carnival Carnies know this. They take all your money using this one principle. If you’ve ever tossed darts at the balloon wall, hoping to win a prize, you know it’s rigged. The darts bounce off. You can’t pierce the balloon unless you hit it at the proper angle. Same with people. Say you come at me telling me how much money I could save, but I’m more concerned with saving time – I don’t hear you! Wrong approach angle. And I’m definitely not going to buy whatever it is you are selling. “Bounce off man!”

Let’s wrap this up tight with a pretty bow before we go….

Velocity and mass are pretty straight forward I think. Hit’m fast and hit’m hard. Repeatedly.

Angle is a bit more nuanced. It takes strategic thought, planning, and some good data to know the best way to approach someone. To bust through their Bubble of Preoccupation. To persuade them. And come away with a positive outcome for all.

A successful process always starts with asking the RIGHT questions.

How do you get this strategic knowledge?

Smart ones start with the Persuasion Tool Kit.

Robert Schwarztrauber

P.S. 100 years of proven, scientific persuasion principles from some of the most respected marketers, salesmen, copywriters, and psychologists have gone into creating the Persuasion Toolkit. (You’ll probably know some of their names already.) Listen, if your livelihood, or standard of living depends upon getting people to do something, you’ll kick yourself later if you don’t take 6 seconds now to have a look at the new Persuasion Tool Kit. Here’s the link again.

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