4 Magic Words To Get UnStuck – – – Have you ever gotten stuck? And hoped like hell to get unstuck? Danny G. dreamed of starting his own bakery, but
25 AI Writing Assistants You Should Try
25 AI Writing Assistants You Should Try ~ ~ ~ Artificial intelligence – AI writing assistants are revolutionizing the way writers write. Unless you’ve been living under a rock, you’ve
Writer’s Word Constipation – 3 Quick Cures
Writer’s Constipation vvv What Pro Writer’s Do When The Words Won’t Flow Writer’s constipation is different from writer’s block. Writer’s block finds you staring at the blank page or screen,
5 Digit Persuasion Power
The Power of Place in Persuasive Marketing ~ ~ ~ Persuasion… One critical marketing mistake made often, is thinking the value of a product is intrinsic – that something, even
Use This Better Writing App
One Simple App For Writing Better Copywriters… Do you make these common and fatal mistakes when writing copy… Do readers get lost in your words? Struggle to grasp your points?
Persuasion: Satisfy This To Prosper
Persuasion Begins With Knowing This vvv We are all born with it. It makes babies cry. And old men weep. We spend our lives trying to satisfy it. We succeed.
This Makes AI Write Faster
One Quick Tip Makes AI Write Faster and Better Would you like to know a quick and easy way to get your AI to write faster – while at the
Copywriter-Don’t Fail This Test
Why You Must Write and Test Copy for All Reading Levels Heads up copywriter. Know this… You can craft the most compelling offer. Pile it high with indisputable proof. But
Easy Book Profits You’re Missing
Which easy book profits are you missing out on? Did you know you could have your own book, self-published and available for sale, giveaway, or business promotion… this year! You
Write A Book Now Or Miss Out
12 Compelling Reasons To Write a Book Now Introduction ~ ~ ~ Ever think about, or been told you should write a book? Your own non-fiction book? But you’re not
Copywriting Examples From 15 GOATS
Get Copywriting Examples from These 15 GOATs Eager to become a top-notch copywriter? There are two paths you can take: Stumble, fumble and fight to figure it all out on
Copywriting Examples Incite Rebellion
Copywriting Examples-How Rebellion Boosts Sales “You don’t tell me what to do!” Those were the exact words my 9 year old mouth screamed at my dad, just seconds before I
10 Copywriting Examples To Model
10 Copywriting Examples From History Copywriters – Let’s have some fun today! As I write this, it’s January 1, 2024 Happy New Year! Remember though, we don’t need special dates
Copywriting Tips You Must Know
Copywriting Tips : Powerfully Tapping Fears Many struggling copywriters and business newbies rely solely on stating product or service positive benefits when making their pitch. Tastes great. Lasts longer. 20%
35 Best Online Copywriting Courses to Start Your Career
Copywriting Courses for Beginners Copywriting is a promising career path for writers in the digital age. Average salaries for copywriters range can from $40,000 to $70,000 annually, and demand is
Copywriter’s Tool Finds Hidden Triggers
Need a simple, copywriter’s tool which is as easy to use as a child’s toy?
It reminds me of this…
Perhaps you also remember doing this, to uncover hidden messages?
It was hours of fun. Well, minutes maybe.
Remember, there was this thing you once did – with a piece
of red transparent cellophane…
You place it over top of this piece of white paper which has all sorts of red squigglies
on it.
You can see there is something bluish hidden in there, through all those
squiggles. But you can’t quite make out what it is. Or what it says.
But put that red cellophane over top and…
Bam! Suddenly, a hidden message appears.
It’s like magic!
At least to a kid it’s magic.
Adults know better. It’s not magic, it’s the science of light theory.
The red cellophane controls what you see. It’s all about reflected light.
Copywriter’s Magic Toolkit
Wouldn’t it be great if there was some ‘magic’ thing that could tell you what your customer wants?
How they wished to be advertised to. Enticed. Bribed!
Some think The Copywriter’s Persuasion Toolkit works this way.
Like magic.
For example…
- The way it shows you a buyer’s hidden hot buttons.
- The way it “decodes” buyer habits to show the real reasons people buy stuff.
- The way it filters out all the irrelevant noise, all the modern distractions, so you can focus only on solutions people are hungry to obtain.
- The way it blocks out all the superficial chatter folks spout as need to protect their fragile egos, rather than admit their pain or weaknesses.
- The way it reveals secrets even they don’t know they have!
Not Magic – More A Filter
Once you look at your prospect (or your product) through the “filter” of The Copywriter’s Persuasion Tool Kit, like magic you begin to see with clarity your prospect’s hidden desires, intentions, motivations and needs.
Bam! Suddenly, new ideas for more effective advertising and marketing campaigns spring up.
Bam! You see that hidden watering hole where all your best prospects are gathering. It may be Instagram, TikTok, Facebook or another place. But you see it clearly now so you can focus your efforts and marketing dollars upon where they are – instead of the guessing – which results in wasted time, money, and opportunities.
Bam! You thought your prospects needed or desired this one thing, but really they were looking for this other thing. Don’t be caught trying to sell them faster horses that eat less hay, and wagons that float upon softer springs. We need to be more like Henry Ford who could see the hidden opportunity through all the noise and clutter – to find and offer what they really needed – automobiles!
That’s the kind of filter we all need.
The Copywriter’s Persuasion Tool Kit may be no Henry Ford. But sure as folks drive cars now instead of horses, the toolkit takes anyone who previously guessed at the best marketing, and now makes them seem like magicians.
You may just feel like a kid again. A smart kid. Because now you’ll know things. Secret, hidden things about your prospect.
Yet it only seems like magic until you peek behind the curtain and see how it’s done.
You can take a peek now if you like, behind the curtain at the Copywriter’s Persuasion Tool Kit .
Folks have found it quite useful. Profitable.
Or…simply pass up the peek and keep doing things as you are. There’s probably nothing you could gain from any of the marketing, sales psychology, and persuasion geniuses of the last 100 years anyway.
Know this though, the risk to not looking – may be that you’ll continue to waste money guessing on where your marketing dollars should best be spent, where your writing should be focused.
Instead of knowing.
The investment in the toolkit is peanuts. Plus returns are never challenged – if for some, or any reason, you fail to find the magic in it.
You’ve nothing to lose at all by having a look. By trying it out. Nothing.
Conversely, the magnificent upside is, once you’ve experienced the magic, well, the sky’s the limit.
Yes. It seems like magic when it reveals how to grab the attention of your best prospects. Then, deliver up to them the exact product (or offer) they were looking for. Like magic.
Go on then. Have a peek if you’d like some adventure and clarity. Learn the secrets if you’re looking for a bit more certainty in your marketing and less wasted time. Less dollars spent where they have no effect or return on investment.
This might just take you back to that feeling you had the very first time you uncovered the hidden blue message.
Gosh it’s fun when we finally solve the puzzle!
Especially the money puzzle.
Perhaps The Copywriter’s Persuasion Toolkit has just the piece, just the tool you’ve been searching for.
Write smart.
-Robert Schwarztrauber
Fixers Toolkit for Better Copywriting
“Can I help you?”
“Yes. Do you know anyone who fixes these?”
“As a matter of fact I do.”
But before I reveal the fixer, let me ask you this first…
What are YOU especially good at? And are you doing that?
Are you happy? Successful?
Making all the money you want to?
Are you wrestling with any vexing problems?
Perhaps you know someone who is?
Here’s a cool thing I discovered recently:
There are these career assessments that suggest you write down all the things you like to do. Then all the things you are good at. Then ask your friends and family for input about what they perceive your strengths to be. Finally, list related products or services that people are known to pay for.
At the intersection of all these you’ll likely find that thing you should be doing. That thing you should do your best work at.
Venn diagrams are often used to show the overlap more clearly.
The Japanese have an even more elaborate setup. With its own unique word.
“Ikigai”. The secret to living a long, happy, purpose-filled life.
Those who know me well, and many who know me not so well, will describe me as a “fixer”.
Rather on the nose, me thinks.
Perhaps you might agree upon hearing my tale…and then find a profitable use for my fixing abilities.
A Winding Path To Word Fixing
I tinkered as a kid. Fixing old clocks with gears. Radios with tubes. Popped a new engine into a ’67 Buick Riviera in my late teens. Loved that car. But I was in too deep. Blew that engine too.
Enjoyed a long and profitable career of fixing office equipment. Copiers, fax machines, shredders and such. Grew that service department 4 times larger and managed all aspects of it for decades.
Rehabbed houses on the side. Then flipped them. Folks would call upon me for odd jobs. Handyman stuff. Still do.
“Can you fix this?”
When I got into digital photography, I was more fascinated with Photoshop than cameras and gear. Probably because Photoshop is a tool for fixing photographs. (and my early photos sure needed that!) If I might be permitted a brag, those fixed photos went on to win many awards.
Did the same for many other photographers as well.
On Writing Books
When I wrote my first tutorial book to help folks learn Photoshop faster, perhaps I was helping them fix their problem of struggling with this powerful and complicated software.
Having gone through the process of self publishing that book, and many others, and selling tens of $1000’s of dollars worth of books through free ads, I started helping people write, publish, and profit from their writing and publishing their own books.
When they struggled with marketing those books, I helped them fix that too.
Even helped that girl from China when she asked me to help fix her strange marketing problem. Weird. Since at the time, I’d never helped a gemstone dealer before. $60K in sales, in just two weeks, certainly surprised me! Have you read that story?
Seems universal principles are just that. Universal. They always work.
Turns out a lot of things can be fixed with words too. I’ve helped myself and many others do just that.
Which works out well for me. Because the years have put this aging body long past the point of wrestling 700 lb V-8 engine blocks into big Buicks. Or hoisting 4×8 sheets of drywall all day.
The Fixer:
- Sees a problem.
- Determines the root cause.
- Executes a plan, using the proper tools, to make things better. To make things work right or optimally.
I think the term “Fixer” then, given all of the above, suits me.
If you find yourself nodding YES to that, then…
“How can I help you?”
How is everything going with you?
Is your writing profitable?
How are your sales doing?
And your marketing?
If you might see a place where some fixing or repair in any of these areas is warranted…
There’s a tool kit I’ve developed which makes product creation and copywriting related things much easier. Better. Faster. More cost effective.
It’s called, the Copywriter’s Persuasion Toolkit.
You’re welcome to use this toolkit too, if you like. Many have found it useful.
It’s where I’d start there if I were hoping to fix any of the problems listed above.
Why not try it yourself?
Great potential upside. Zero risk whatsoever.
If it doesn’t reveal the fix you need (and I’d be very surprised at that) then I welcome you to ask…
“Hey Bob, think you can you fix this?”
Send your question right to: bob@writeforwealthclub.com
Bob “The Fixer” Schwarztrauber
P.S. One of my secret weapons is my history of being a fixer in so many varied fields. I draw upon a wealth of experience and breadth of possible solutions that’s second to none. I almost always develop a quick sense of what can and should be done to make things better. No matter how unique or daunting your problem might seem right now, there’s a good chance I’ve seen something like it. And fixed it.
P.P.S. I hope I never see it, but it would feel right if on my tombstone they engraved, “He helped make things better.”
