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Beware Free Gifts
This Christmas, I got many fine gifts from friends and family.
Some really cool “brew-in-bag” coffees from around the world.
Exotic orange tea. A book I requested. Skin lotion from Bath and Body Works. Some shirts and a new pair of blinding-white kicks.
Surprisingly…
Not one friend or family member asked for my credit card number or its expiration date prior to the giving.
Or asked for gas money because they had to bring it over.
Or asked for cash to cover their time to shop for it.
Or cash for the gift wrapping expense.
Or threatened to NOT give the gift to me if I wouldn’t promise to do something for them in the future.
I may be wrong, but me thinks…
If you promise to give me something free only if I will do something for you
in return, that’s a BRIBE, not a GIFT.
FREE GIFT is redundant btw. Gifts are, by their very nature, free.
Sorry for the rant, but I’ve reached my limit for marketers offering a FREE GIFT that’s dependent upon me making some payment, or for shipping, or for any future obligation whatsoever.
Or for a trial of this or that. Or if I have to do anything…
It’s not free. Nor a gift.
A gift is FREE. Zero cost or expectation from the recipient. No threat of charge later is appropriate either.
You might have a great offer. But an offer is not a gift. And seldom free.
The best offers, require no bribe. If the offer is great, I can’t NOT buy it.
Work on your offer.
Because what you’re really offering is a Bribe, not a gift.
You’re trying to trick me. You think I’m stupid.
Words matter.
I’ll just say, “No thank you” to your FREE GIFT!
Especially if you claim to be a marketing expert or guru.
Shame on you.
Profit From The Next Brilliant Combination
Will you share in the next brilliant, billion dollar combination?
It was late in the 1960’s.
A chemist named Dr. Spencer Silver, working at 3M to invent a stronger, tougher adhesive, instead creates a seemingly useless adhesive that barely sticks to anything. Meanwhile, a fellow worker at 3M struggles to find a bookmark that will stay on the hymnal pages.
Long story short, these two workers team up to create the now ubiquitous Post-It Notes.
They were an instant success and now bring in annual sales, year after year, of over $2 Billion.
30 years prior, a dairy farmer who worked for the Hershey Company discovered for himself the power of combining two seemingly unrelated items.
H.B. Reese created a sensation with his “Penny Candy”. So named because they were sold for just 1 cent back in the day. We know them today as the fabulously delicious Reese’s Peanut Butter Cup.
“You got peanut butter in my chocolate!” now also sells over $2 Billion worth of candy each year, making it consistently one of the top selling candies in the world.
Two simple ideas, in each case, combined to produce exponential gains for the men smart enough to see the possibilities. And persistent enough to see it through.
But that was then. How about now?
Here’s two things you might be able to combine to create a fortune…
- Did you know that marketing to past customers is 5x more profitable than chasing new ones?
- Did you also know that the ROI for email marketing is $36 for every $1 spent?
Smart business folks will know what to do with those two tidbits of treasure. There’s a fortune waiting in the combination.
But you might not know how to do it.
I can help with that, if you’re ready for exponential gains in sales and profits.
Send me an email at: bob@writeforwealthclub.com
Put “Brilliant Idea” as the subject line so I know it’s you.
To the next fortune!
Bob Schwarztrauber
P.S. It’s not theory, guesswork, or wishful thinking. It’s already being done. But fear not. The pie is so big, there’s a giant slice for everyone who comes to the email marketing table. Billions!
