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Orders came in as usual, oblivious to the pandemic that was crippling most of the world’s businesses now.
Luckily, some years back, the owner had brought on a salesman who never got sick. Never took a day off. Never took a vacation week either.
He was tireless. Unfazed by the word “no”.
Best of all, this salesman was a pure profit center, not a cost. He earned a tidy sum at that, despite having little prior training in sales.
Everyday, without fail, he showed up at the customer’s place of business. They welcomed him like no other salesman.
In fact, his prospects would often grab a cup of coffee and eagerly sit down with him to hear his stories. Especially his rants!
This salesman was a master story teller. When he spoke to his prospects they would often laugh, and nearly always they would learn.
Without fail, as the salesman’s story drew to a close, he would wrap up with a few words of encouragement. Or an opportunity to grow. Often based on the historic success of the principal character in the story just shared.
No high pressure. No blatant pitch. Rather, simple, common sense advice like your favorite uncle, or grandpa might give. That’s all.
Many showed their appreciation immediately; often handing him large checks as he left. Some would need time to think on it. And he would offer a new perspective, a new twist, a new angle the next day.
“See you tomorrow, thanks for stopping in!”, they’d yell happily.
You see, everyone enjoys a good story. Because we were all raised on stories. It’s an inherently human thing.
Bedtime stories. Disney movies. All history is stories. The best selling book of all time, by a wide margin, is the “The Holy Bible”. A huge collection of stories. We understand and remember best when things are presented in story form.
If you’ve read this far, it’s because you too are enjoying a good story, this master salesman’s story.
Stories can entertain. Educate. Motivate.
Who doesn’t love a good story?
Wouldn’t you love to have a master salesman like that on your team? To be the one business in your line that experiences growth through the Coronavirus, rather than despair?
Email marketing, done right – which is likely the exact opposite of how you were taught, or imagine, IS this salesman.
You can be the welcomed guest at your client’s place of work each day – and still adhere to all the social distancing guidelines set forth as this pandemic rages and cripples the economy of the entire country. The world in fact.
Email marketing, done right, is the salesman that works tirelessly and effectively through pandemics, isolation, social distancing, and forced closures. Through blizzards and floods too. Through everything.
Stay open. Stay profitable. Stay prolific.
Be immune to random surprises and government interventions and keep the profit lines open.
Put the master salesman, email, to work in your business now. If you’re not sure how to write emails that get read, acted upon, and ultimately put cash in your pocket through all calamities, I can help you with that.
Send requests or questions to me at : bob@writeforwealthclub.com
Put “Coronavirus Help” in the subject line so I can make you a priority.
What makes you cringe?
If I ask you to stand up and speak, will you cringe? How about if I ask you to kill that big, hairy spider for me?
Will you cringe if I ask you to kiss the next stranger you see on the street?
Many things make us cringe, but writing a book should not.
It may seem like this daunting task that has no place in your already crazy life. But there is a good chance you already have a great deal of the content you need – hiding in plain site.
There aren’t many parts to book creation when you break it down.
Most people dread the content part.
Writing page after page of content, is no ones idea of fun. But there is a good change you already have stuff “written” in places you never knew of.
Here are some places you may not have looked for your book content:
I’d like to address that last item, #10.
One of the easiest ways to create an outline and content for your book is simply to answer the top 10 questions someone might ask you about your job, your work, your hobby, your skills.
This is essentially what most FAQ pages are.
Often, all that’s needed to create a book from an FAQ page is a little expansion on the Q&A that was already written. Each question becomes a book chapter.
Since newbies only know the common questions to ask, you can quickly add to a book’s content by talking about important questions they should be asking but aren’t. They don’t even know. But you’re the expert who knows what is most important.
Books are a great place to tell them.
If you are a professional in particular, who would like to use your book to attract pre-qualified prospects, there is no better way. Having a book demonstrates your expertise and convinces prospects that you are the “GO TO” person in your field. Having your own book lets you stand out as better than your competitors who don’t even have a book.
Writing your first book or next book doesn’t have to be hard, time-consuming, or frustrating.
And you don’t have to do it all yourself. I’ve published and helped others publish their own books. I’m very familiar with the process and more importantly the shortcuts.
I have a book (step-by-step guide) which might help you if you want to get started on your own. Go to: http://BookWritingMagic.com