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Writing Lessons from Scrambled Eggs
What’s Your Secret?
“I like scrambled eggs and I eat them a lot. But I don’t like them green, or too runny, or too hot. I eat them with sausage, or a bagel, or toast. Served with hot sauce or herb’s how I like them the most.”
by Bob SchwarztrauberYesterday I was fixing some scrambled eggs for breakfast after writing my blog post. I tend to write first because I find the early morning always has fresh ideas waiting in my head. Ideas are slippery things, if you let go of them even for an instant, you could lose them.
I like scrambled eggs. But fixing them the same way, day after day can get boring. After a while, I grow tired of the same thing. But here’s what I’ve found…if you add some tarragon to the eggs they taste great. Actually, I got that tip from Tim Ferriss in his book, The 4-Hour Chef.
Sometimes, I slather them with Frank’s Hot Sauce. I just heard on the radio that putting hot sauce on your food helps you eat less. You could lose weight. Different way of fixing, different results. Pretty cool right?
And then I thought, I love many things in life, but with over-exposure to the same thing I get bored. How many times can I read one photography magazine, or one photography book. Or any book for that matter. I crave variety and I’ll bet you do too.
As long as we’re on the subject of photography, a subject I like very much, let’s stay with that and I’ll show you why you need to write your book.
I have TONS of books on photography. Do you know why?
It’s because I hope to learn something new from each book. No, wait, that’s not quite true.
What I want is for each new book to give me that ONE TIP, that ONE SECRET that will make my photography so good that people come from all over the world to view (and BUY) my work.
People buy golf books and magazines for the same reason. And cookbooks. And business books. And books of all kinds. A romance novel might even turn us into an ubber-desireable prince or princess, if only for a little while.
Even if we’ve read books by all the experts in our field, if a new book comes out, even by someone we’ve never heard of, often ESPECIALLY if it’s by someone we’ve never heard of, we often feel a compelling need to buy that book.
Why? Because this new book just might contain “THE SECRET” that will finally give us the edge or the means to be as good as we’ve always imagined we could be.
And it just might.
Malcolm Gladwell wrote about just such things in his best-selling book, “The Tipping Point, How Little Things Can Make a Big Difference”.
Often, all we need is that ONE detail we’ve been missing. Or that ONE way of doing things that we never tried before. Or that ONE way of explaining things that makes us finally “get it’.
You might just be harboring such a detail yourself. Or a way of explaining things that makes people finally get it.
We crave variety. We seek the secret.
The scariest thing in the world, and possibly the hardest road you’ll ever travel is to write a book on a subject for which you can find no other book.
Don’t be a pioneer. Search Amazon.com for other books on your topic. Search subjects and titles. Write your book FOR and sell it TO people who are already buying books on your topic. They’ll buy more books. They crave variety. They are already there on Amazon.com searching for “The Secret”.
One of the safest lessons in marketing, and I first heard it from the famous copywriter Gary Halbert, is you want to be selling to a starving crowd.
Your book should be written to feed the starving crowd.
Just like recipes, we get tired of eating the same old thing day after day. We crave something new. (Recipe books are some of the best-selling books on the planet for a reason).
How many ways can you fix an egg?
We crave new in our food. We crave new in our hobbies. We crave new in our business.
Guess what? We haven’t read YOUR BOOK yet.
Will you sit idly by and let us starve? Or finally write that book?
Let me know how I can help.
Linda Ronstadt, Lee Iacocca and Me
Who Influenced You?
My daughter begged me to take her to the big library downtown. Normally the 20 minute drive wouldn’t bother me, but going now would put us smack dab in the middle of rush hour traffic.
Of course rush hour traffic in Buffalo, NY is far different from rush hour traffic in say L.A., Chicago or Atlanta. But still, cause for pause.
But in the end, the look in her big brown eyes won out and in the car we went. Surprisingly, I got a good parking spot once we arrived.
Within minutes of entering the library I spotted Linda Ronstadt. (Another set of brown eyes I just can’t resist!)
There was her beautiful young face staring at me from the cover of her new autobiography, Simple Dreams.
I had no plans to pick up a book at this visit to the library, and autobiographies are usually not one of my favorite reads but since Linda and I had grown up together, I thought, what the heck.
(Of course when I say we “grew up together” I mean I first heard her music when I was growing up and now that we’re both 30 odd years older I still enjoy the sound of her voice – sadly I have never personally met this wonderful singer, but I always followed her career and thought her and California governor Jerry Brown made a good couple)
I’m not a “groupie” nor do I follow or enjoy any of the “celebrity” scene, but of all the rock and roll singers I always had a particular fascination with Linda Ronstadt’s style and personality.
But what does all this have to do with writing for wealth and YOU?
Here it is. YOU want to be remembered too.
Maybe you haven’t been nominated for induction into the Rock and Roll Hall of Fame, but you’re still great. You know stuff. You did stuff. You’re still doing stuff. Good stuff. Maybe great stuff. Stuff other people should know.
Maybe those other people are your kids? Maybe those other people are your prospects? Maybe those other people are your clients? Maybe your stuff would inspire young people you’ve never met, and never will?
Lee Iacocca inspired me when I was a shy young kid just out of college. He had just saved Chrysler from extinction and was super popular back then. For some odd reason I will never know, my mother, who was also not a great reader of autobiographies had a copy of “Iacocca, An Autobiography”. I was bored that summer and decided to see what all the fuss was about this car guy so I started reading the book.
And just one sentence in that book changed my life. I don’t remember the exact wording but the point he was making was, “You can have all the greatest ideas in the world but if you cannot communicate them to others, you’ll never get anywhere.”
Bam! My heart raced. That’s me Lee!
I knew I had tons of great ideas, but being so shy I couldn’t connect with anyone. I vowed right then to change and signed up for the Dale Carnegie public speaking program. By the end of the class I was an Award-winning public speaker, and am currently a Toastmaster’s member and love sharing my thoughts and ideas to help people.
One sentence, your thoughts, what you know and tell could change someone’s life forever. Will you deny them by staying silent?
You don’t have to be a famous celebrity to write, to influence, to share. You know stuff, unique stuff. Every bit of knowledge gets sifted down through all the layers of grey matter in your brain and it comes out different, with a slight twist from every other person on the planet.
One of the greatest comments I ever got on my Photoshop book was, “Your way of explaining things Bob does more for me than all the (Youtube) videos.”
“My way” of explaining things.
You might have just the right combination of words to influence somebody too. YOUR WAY of explaining things might just make sense to someone where no one else could.
Write.
Tell your story.
To Influence. To help.
To be remembered.
Leave a legacy. One day you’ll be gone, but if you’ll write down what you know, what you’ve learned, what you’ve loved, someday somebody you’ve never met can benefit from your actions now.
How’s that for immortality?
If you need help getting started, grab a copy of my book. It’s helped others, I’ll bet it can help you too. Or give a shout. You can have a printed book, YOUR BOOK completed in no time at all and it doesn’t have to take over your life. I’ll be glad to do all the heavy lifting for you.
“You and I travel to the beat of a different drum.” ~Linda Ronstadt.
