Tag Archive for advertising

40 Magic Make Money Words

December 7, 2023 Uncategorized No comments
magic words that make money

Make Money Magic Words for Marketers

What if, instead of racking your brain incessantly for new ideas and strategies, you simply popped one or two time-tested words into your ad or copy?

Then bam! A dramatically boosted response!

One word.

What word would you choose?

Free? New?

40 Magic Words That Always Bring Results

Yesterday, whilst catching up on my unread emails, I came across a real gem from one of my favorite marketing mentors, Drayton Bird. If you haven’t signed up to receive his special blend of marketing and advertising wisdom, humor, and humility, stop right now and pop on over to his website to sign up for his free (yet priceless) emails: http://www.draytonbird.com/

In this nearly-missed email I received from Drayton, he relates a story about how his brilliant partner Gerald had shown him some small, crumpled old paper – with 40 short random words typed upon it, and one special punctuation character.

Gerald explained to Drayton that the note was in such terrible condition because it had been sat upon his desk, always in plain sight, for years and years. It contained the 40 magic words which never failed to improve response in his ads.

Said Drayton to me in the email,

“Can you believe that just knowing the right words can make a lot more money?
I actually tested some against each other in my first job as a creative director back in 1962.

As you can see, I used two in the line that got you reading.”

Adding…

“I wanted to know which words were the most powerful. The truth is I never found out. Just that they all work.

But what I did discover was that adding those words always increased response to my ads.”

40 Magic Marketing Words Revealed

Since the point of this post was to show how the simple things can often be the best things, and the most commonly overlooked, I simply won’t drone on in this post. I’ll just give you a graphic I promptly made for myself to post above my desk. It contains those exact same 40 Magic Words That Make Money which Gerald and Drayton have long put their well-earned trust in.

You might post this above your desk too if you like, so it’s always in plain view – plus then it won’t get so crumpled up like Gerald’s! (I did ask permission to share these magic words, of course, and both Gerald and Drayton said it was ok to share with you!)

So Enjoy and Prosper!

“They never failed to work” – Drayton Bird

If you’d like a full-sized, high rez PDF to print, just send an email request to:

bob@writeforwealthclub.com

I’ll be happy to send you the pdf file for printing. Free!

Consider it my holiday gift to you.

How else can I help you?

-Robert Schwarztrauber

P.S. These 40 Magic Words will be a great compliment to the Copywriter’s Persuasion Toolkit. If you haven’t got your toolkit yet, it just might be the best Christmas present you ever give to yourself and for your family. It’s one of those gifts that keeps on giving!

P.P.S. Whether you get my Copywriter’s Toolkit or not, do be sure to pop over and grab all the great free stuff Drayton offers on his website, draytonbird.com  Remember to sign up for his emails so you don’t risk missing these email marketing gems – like I almost did.

50 Best Places to Meet Prospects

July 11, 2023 Uncategorized No comments

The best place to meet your ideal prospect is everywhere they are.

If you were hoping to meet the love of your life, where would you start?

Probably, in a place where the kind of people you like hang out.

If you wanted to meet rich folks, would you be better off hanging out at the thrift store, or the golf club.

50+ Places to Meet Your Ideal Prospect

Offline, you move your feet to go and meet prospects. Or use the telephone. Yes, cold calls suck. But though it’s a numbers game, it’s still effective in 2023. Or you run print ads in publications your ideal prospect reads.

Online, you post content to blogs, yours or others. To forums. To social media platforms. You do podcasts or guest podcasts. All targeted to the places your ideal prospect is most likely to see it.

Each social media platform has its own dynamic. Some used mostly by older women. Some, younger folks. For example, if you wanted to connect with 20 year old men, posting on Facebook may not be your best option. You’d likely have better luck with TikTok.

The best place to meet your ideal prospect is wherever they typically hang out. There are plenty of research tools you can use to get this information, Google is a good starting place.

As promised in the previous post, here are 50+ Places where you can cross paths with and meet your ideal prospect. Places where you can pierce the prospects Bubble of Preoccupation. Focus on using the ones best suited to your ideal prospect. Automate content distribution whenever possible.

Remember, the more places they see you, the more they’ll believe you might just have something of value they can get from you.

50+ Best Places To Connect With Your Ideal Prospect

More. More More. Post more. Do more. Be more places. The more they run into you, the more familiar you’ll be. They’ll feel they know you. That’s 1/3 of the know-like-trust triangle which is optimal for making sales.

Be sure to download the Persuasion Tool Kit to help make generating and posting content easier. When you know your prospects Preoccupations, it’s so much easier to enter the conversation they are already having with themself about their problems and concerns. Speak to that.

The more you can talk about them and their concerns, the more they will be willing to listen to you.

As Blair Warren advises:

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” -Blair Warren-

Robert Schwarztrauber

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