The Hidden Danger of AI Writers Revealed
Chatgpt
Ai this and Ai that.
All the marketing world, all the writing world, is a-buzz with talk of, and tasks for, using ai to get things done faster. Better.
“Stop struggling!” they say.
Writing is so much easier now. Just tell the ai tool what you want.
Seconds later, boom there it is!
Artificial Intelligence writing tools are an absolute wonder and time saver yes.
But…
It’s like giving chain saws to toddlers.
If you don’t know WHAT TO WRITE your market, what your readers need…
This ai only speeds up the process of their:
–indifference to you
–contempt of you
–dismissal of you
–unsubscribing from you
–blocking of you
Because, AI only works from the prompts you give it.
If you say to ai, “Write me a 500 word seo blog post listing the top 5 power tools most important to carpenters” you’ll get a quick, nice blog post for your carpenter prospects. Assuming you are targeting carpenters and not the more general niche of construction workers.
And you might post that online or send it to your email list. And get nothing. Crickets.
Because you thought this great article on the top 5 power tools for carpenters was what they wanted to know.
You may have assumed this was a problem they were Preoccupied with.
When in reality, most already know the top 5 tools
-Circular saw.
-Jig saw,
-Reciprocating saw,
-Table saw,
-Power screwdriver.
You made the all too common mistake of THINKING YOU KNOW what people want. What their problems are. What keeps them awake at night with worry.
Instead of REALLY KNOWING their concerns.
Their worries.
What they’re desperately hoping for a solution to.
Really knowing their Preoccupations.
What really keeps them awake at night?
-Is it finding more clients?
-Is it finding higher paying clients
-Is it finding jobs at all – to pay the rent this month
-Is it how much this work hurts their back, their legs, their feet?
-Is it how much they hate construction work and want to start a woodworking side hustle?
Chatgpt and all the other “of the moment” AI in the news are tremendously helpful, powerful tools.
But only when used properly.
Only when they speak directly to the PREOCCUPATIONS of the reader – are they any more effective at cutting thru the media clutter, than a plastic pumpkin saw is to cutting thru a steel I beam.
CAUTION! Use Power Tools at your own risk!
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Like AI, the Persuasion Tool Kit is a real time saver if you’re trying to persuade your prospects.
“Round here, the power companies say, and it’s the law… “It’s best to know what’s there before you start digging!”
Your best prospects live in a Bubble of Preoccupations.
Know those, before you start digging for gold.
The Persuasion Tool Kit (PDF) might be the best thing ever created for getting what you want, what you need, from your ideal prospect.
Need more business? More cash?
This might be the only tool you’re missing.
Check it out.
Robert Schwarztrauber
P.S. The new for 2023 Persuasion Tool Kit is safe for use by all ages when used properly.
