Tag Archive for book publishing

Write A Book Now Or Miss Out

write a book

12 Compelling Reasons To Write a Book Now

Introduction

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Ever think about, or been told you should write a book?

Your own non-fiction book?

But you’re not really sure if it’s worth the time and effort.

You may be pleasantly surprised, especially if you read right to the end and see how simple this process can be using new technologies.

This article reveals 12 compelling reasons, along with real-life examples of how writing and self-publishing a book can boost your career, your business, your profits, and maybe even change the course of your entire life.

Here’s what writing a book, and self-publishing that book can do for you:

Establishes You as an Expert

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Writing a book allows you to share your knowledge, expertise, and experiences, thereby establishing your authority on a particular topic.

This can lead to more speaking engagements, consulting opportunities, and an overall credibility boost as an expert in your field.

For example…

Tim Ferriss became a productivity guru after writing “The 4-Hour Work Week”, which sold over 1.35 million copies. This book spent over 4 years on the New York Times bestseller list. Tim quickly became a sought after, and highly paid speaker and consultant. Oh, and very rich!

Attracts New Clients or Customers

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A book serves as a powerful marketing tool, allowing you to reach new audiences and attract clients, rather than having to constantly beat the bushes, spending dollar after wasted dollar on advertising for potential buyers of your products or services.

How?

  • You can include a call-to-action in your book to convert readers into paying customers.
  • A phone number they can call.
  • A website or landing page they can visit.
  • A free report they can download in exchange for giving you their email address – so you can contact them repeatedly after that with more promos.

For instance, after self-publishing “They Ask, You Answer”, Marcus Sheridan’s pool company revenue went from $2 million to over $10 million in just a few years.

Builds Your Personal Brand

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Writing a book helps you stand out from the crowd by highlighting your unique perspective and ideas.

Your book becomes part of your brand identity and allows you to differentiate yourself.

Sheryl Sandberg’s TED talk led to a $1 million book deal for “Lean In” and catapulted her into the spotlight as a business leadership expert

“Lean In” sold over 4 million copies worldwide and established her as a thought leader on women in leadership – outside of her COO role at Facebook.

Generates Additional Income Streams

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You can generate passive income from book sales and expand into new revenue streams like speaking gigs, consulting, or information products that complement your book.

Books open up a multitude of income opportunities.

Robert Kiyosaki’s “Rich Dad Poor Dad” book series has sold over 41 million copies globally and generated over $100 million in additional income streams for the author.

His book spawned a board game, community play groups, membership sites, speaking opportunities, and generated multi-million dollar real estate investment opportunities for him – because he stood out from the masses!

In the vast sea of quiet, invisible real estate investors who are forced to constantly struggle to find their own deals, Robert, his ideas, and his book were a standout. Which attracted deals – to him.

Shares Your Life Story and Experiences

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If you have an interesting background, writing a memoir allows you to tell your life story in your own unique words, your style, your voice.

People love reading compelling real-life stories.

Michelle Obama’s memoir “Becoming” sold over 17 million copies and set records as the bestselling book of 2018.

Jack Canfield’s “Chicken Soup for the Soul” spawned a series of more targeted books which built him a multi-million dollar publishing empire – and those books are nothing but the collective stories, not of Jack, but of folks just like you and me!

You don’t have to be a celebrity either, to tell or share your life story.

You don’t have to do it to acheive fame. Or fortune.

You can do it simply to leave a legacy.

The movie “Lucy”, stars Morgan Freeman as Professor Samuel Norman, a world-renowned expert on the potential of the human brain.

There is a scene where, as super-brained Lucy realizes the end is near and asks Morgan, “What’s the purpose of life?”

He replies, “This whole purpose of life is to pass on what was learned.”

Leave a Legacy

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A book creates a lasting record of your knowledge, your ideas, your thoughts and makes you a lasting part of the history in your field. Of recorded history in general.

It’s a way to have a long-term impact,  even after you’re gone.

Stephen Hawking’s book, “A Brief History of Time” stayed on the Sunday Times bestsellers list for a record-breaking 237 weeks and cemented his legacy as a science icon.

Books are forever, especially in today’s digital age where some version of nearly every author’s book from the last 150 years can be found and accessed through some archive on the internet.

Imagine, your great-great-great grandkids could someday be reading something you wrote.

It’s like being immortal!

Attracts Media Attention

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Authors are often sought after by the media for commentary and expertise on news stories.

“In a new book, by author (you), we just learned…”

A book can get you FREE PUBLICITY!  TV, radio, podcast and press coverage.

After “The 4-Hour Body”, Tim Ferriss was featured in dozens of major media outlets and saw his social media following grow dramatically. Along with his income!

His first book, contraversially titled, “The 4-Hour Workweek” created a massive following originally for Tim, because it spoke to the desire of the masses to work less and earn more. It gave the people hope and a path forward.

Helps People and Gives Back

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Share your knowledge, insights and expertise with others by solving a problem for your readers.

Writing a book allows you to make positive and important differences in people’s lives.

Marie Kondo’s book “The Life Changing Magic of Tidying Up” has sold over 10 million copies worldwide. It  made her a welcomed guest and speaker, while launching a global decluttering movement.

What simple knowledge are you not sharing – That just might change the world? Or even change just your world?

 Gives You Confidence and Credibility

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Even if you’re not a famous CEO, or celebrity, writing a book instills a sense of confidence and enhances your professional reputation, and social status – even within your own company.

Sheryl Sandberg’s TED talk led to a $1 million book deal for “Lean In” and catapulted her into the spotlight as a business leadership expert.

Stands Out in the Job Market

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Job candidates who have authored a published book demonstrate bankable skills like research, organization, writing, and marketing – these are attractive abilities which employers covet and that can put you head and shoulders above every other competing job applicant.

Tom Peters leveraged his book “The Brand Called You” into a successful consulting career and commanded premium fees of over $100k per speech.

Satisfies Creative Passions

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Writing a book allows you to fully immerse yourself in a topic you care deeply about and tap further into your creativity.

Self-expression can be very fulfilling. Scientific studies have shown repeatedly that the best way to gain a deeper understanding of any task or topic, is to teach it to someone else.

Chef Julia Child received a Peabody Award and an Emmy for her “Mastering the Art of French Cooking” book, and her successful TV show, thus fulfilling all of her creative passions. Not to mention exposing millions of readers and viewers to the wonders of cooking – in an entertaining fashion.

Brings Personal Growth

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The process of researching and writing a book fosters immense personal development.

It builds discipline, character, and deeper expertise in your chosen field.

Stephen Covey’s book, “The 7 Habits of Highly Effective People” has sold over 40 million copies worldwide and shaped his life-long, profitable career as a world-renowned speaker and leadership expert.

Conclusion

As you can see from these examples, writing and self-publishing your own book has many personal and professional benefits beyond just selling copies. It’s an investment in yourself and your career that can pay off big in many ways, for the rest of your life.

So what’s your book idea and how could it impact your goals?

Lets get started on crafting, writing, creating your own unique book today!

Lets start saving money on ads which may or may not work.

Start making money from the knowledge that’s trapped in your head space.

What’s that?

You don’t have time to write a book?

You’re stuck for ideas on what to write?

You think it will cost too much?

You think it will take too long to get it published?

You think you need to woo a major publishing company? Get an advance? Royalties?

You’re not alone.

Many have come to me with the same or similar problems and I have shown them all how it can be done with less than 90 minutes of your time and fit easily into any ad budget you are currently working with.

In as little as ten days time – you could have your own printed book letting you choose from all the benefits the authors listed above have already acheived.

“How so?” you ask.

Permit me to tell you a personal success story first, which shows how simple this can be.

I had already written and self published several books. One of which sold in 13 countries around the world.

Several years ago, at a loss for what talk to give at my next Toastmasters meeting, I decided to give a 5 minute talk on how to write and self publish your own book in just 10 days.

I told the group I would prove it could be done by showing up at the next meeting, in two weeks, holding in my hands a published book about the talk I just gave on how to write and publish.

Then, I did exactly that. I showed up at the next meeting, book in hand titled, “Book Writing Magic”.

Two in the meeting hired me to help them write their first book fast. Two others took that information, and used it to simply write and published their own books!

My 5 minute Toastmasters talk, led to a printed book in ten days and $100’s in my pocket for sharing what I knew to help those two members get their first books published.

New, Print-On-Demand services mean no upfront costs for book publishing. You only pay a few bucks to have each book printed AFTER you receive the order. Takes no time at all. Days.

Ghost-Writing lets you use my time and writing technologies to get YOUR message, in YOUR name, out to the masses fast! While you go about your normal (or abnormal) life as usual.

No more excuses. I’ve done this for myself. And I’ve done this for others.

Would you like to know how?

Or shall I just go ahead and get it done for you!

Send me an email and let me know.

bob@writeforwealthclub.com

To your success!

– Robert Schwarztrauber

Fixers Toolkit for Better Copywriting

Copywriting Tools

“Can I help you?”

“Yes. Do you know anyone who fixes these?”

“As a matter of fact I do.”

But before I reveal the fixer, let me ask you this first…

What are YOU especially good at? And are you doing that?

Are you happy? Successful?

Making all the money you want to?

Are you wrestling with any vexing problems?

Perhaps you know someone who is?

Here’s a cool thing I discovered recently:

There are these career assessments that suggest you write down all the things you like to do. Then all the things you are good at. Then ask your friends and family for input about what they perceive your strengths to be. Finally, list related products or services that people are known to pay for.

At the intersection of all these you’ll likely find that thing you should be doing. That thing you should do your best work at.

Venn diagrams are often used to show the overlap more clearly.

The Japanese have an even more elaborate setup. With its own unique word.

“Ikigai”. The secret to living a long, happy, purpose-filled life.

Those who know me well, and many who know me not so well, will describe me as a “fixer”.

Rather on the nose, me thinks.

Perhaps you might agree upon hearing my tale…and then find a profitable use for my fixing abilities.

A Winding Path To Word Fixing

I tinkered as a kid. Fixing old clocks with gears. Radios with tubes. Popped a new engine into a ’67 Buick Riviera in my late teens. Loved that car. But I was in too deep. Blew that engine too.

1967 Buick Riviera Fixer
1967 Buick Riviera RS – Classic Styling Ahead of Its Time

Enjoyed a long and profitable career of fixing office equipment. Copiers, fax machines, shredders and such. Grew that service department 4 times larger and managed all aspects of it for decades.

Rehabbed houses on the side. Then flipped them. Folks would call upon me for odd jobs. Handyman stuff. Still do.

“Can you fix this?”

When I got into digital photography, I was more fascinated with Photoshop than cameras and gear. Probably because Photoshop is a tool for fixing photographs. (and my early photos sure needed that!) If I might be permitted a brag, those fixed photos went on to win many awards.

Did the same for many other photographers as well.

On Writing Books

When I wrote my first tutorial book to help folks learn Photoshop faster, perhaps I was helping them fix their problem of struggling with this powerful and complicated software.

Having gone through the process of self publishing that book, and many others, and selling tens of $1000’s of dollars worth of books through free ads, I started helping people write, publish, and profit from their writing and publishing their own books.

When they struggled with marketing those books, I helped them fix that too.

Even helped that girl from China when she asked me to help fix her strange marketing problem. Weird. Since at the time, I’d never helped a gemstone dealer before. $60K in sales, in just two weeks, certainly surprised me! Have you read that story?

Seems universal principles are just that. Universal. They always work.

Turns out a lot of things can be fixed with words too. I’ve helped myself and many others do just that.

Which works out well for me. Because the years have put this aging body long past the point of wrestling 700 lb V-8 engine blocks into big Buicks. Or hoisting 4×8 sheets of drywall all day.

The Fixer:

  • Sees a problem.
  • Determines the root cause.
  • Executes a plan, using the proper tools, to make things better. To make things work right or optimally.

I think the term “Fixer” then, given all of the above, suits me.

If you find yourself nodding YES to that, then…

“How can I help you?”

How is everything going with you?

Is your writing profitable?

How are your sales doing?

And your marketing?

If you might see a place where some fixing or repair in any of these areas is warranted…

There’s a tool kit I’ve developed which makes product creation and copywriting related things much easier. Better. Faster. More cost effective.

It’s called, the Copywriter’s Persuasion Toolkit.

You’re welcome to use this toolkit too, if you like. Many have found it useful.

It’s where I’d start there if I were hoping to fix any of the problems listed above.

Why not try it yourself?

Great potential upside. Zero risk whatsoever.

If it doesn’t reveal the fix you need (and I’d be very surprised at that) then I welcome you to ask…

“Hey Bob, think you can you fix this?”

Send your question right to: bob@writeforwealthclub.com

Bob “The Fixer” Schwarztrauber

P.S. One of my secret weapons is my history of being a fixer in so many varied fields. I draw upon a wealth of experience and breadth of possible solutions that’s second to none. I almost always develop a quick sense of what can and should be done to make things better. No matter how unique or daunting your problem might seem right now, there’s a good chance I’ve seen something like it. And fixed it.

P.P.S. I hope I never see it, but it would feel right if on my tombstone they engraved, “He helped make things better.”