Copywriter Tools: 6 AI Prompts You Must Use
Will AI Make Copywriters Obsolete?
Bad news for copywriters…
The answer is: YES. AI will put you (some) out of business.
But not for the reasons you think.
And luckily, the fix is simple.
Today I’m throwing you a life preserver. Information that can both save your career and more than likely enhance it. Smart copywriters will immediately put it to use – and save themselves and their business.
Those who won’t grab hold and use it, will likely perish.
How Smart Copywriters Will Survive AI
Here’s the skinny…
Everyone knows by now the old computer adage…
Garbage In. Garbage out.
If you give a computer poor inputs, you can expect the outcomes to be poor as well.
AI is no exception. You are, through your words, through your writing prompts, programming the computer (AI) to give you some output. Maybe an article, a blog post, a sales letter or script.
When using the popular new AI writers such as Chat-gpt, and of course there are many others – I share my favorite go-to AI writer with you later in this article – the AI will most likely interpret your input, your words, your ‘prompt’ in a rather strict, or literal way based on essentially what it knows, or maybe more properly, has come to know.
Consequently, it’s easy to see how your results may not come back as you had planned. Or hoped.
Anyone else gotten horrible, unusable results back? Garbage?
Aside from all of the fact checking you MUST do after receiving any AI output, you’ll often have many items which aren’t quite at all what you imagined.
- The tone may be off.
- The perspective skewed.
- The intended subject not right.
- Wrong target.
- Wrong premise.
- Wrong emotional hot button highlighted.
- No emotional impact at all.
Even if by some stroke of luck you did get something good, you’d still have to massage it with some humanisms. Colloquial language. Appropriate slangs. Something that specifically says, “Oh yeah, that’s definitely something (X) would say”. Make it yours.
Proper persuasive sales copy demands that many important factors are gotten right. If you haven’t properly specified these important factors in your AI prompt, the copy you get out WILL be garbage and your time, perhaps your money, will have been wasted.
You’ll be frustrated with AI.
No worries. We’re all in the same boat. AI was just thrown at us and we were told to use it long before the how to’s arrived.
We were all left to sink or swim with it.
I say, let’s swim!
Here’s today’s life preserver…
6 Essential AI Prompts for Copywriters
There are 6 essential elements which are key to getting the most accurate and most useful results from your AI writer.
You will remember them as BRIGHT.
Bright like a spotlight that makes your copy stand out.
B– You must specify the BUSINESS : name and what they do
ex. You work for a company named Copyland which helps small businesses write more effective ad copy and then deliver that copy through the most effective media options.
R– You must tell the AI his ROLE.
ex. You are an expert when it comes to seo with 12 years of advanced experience writing blog posts.
I – Give the AI specific INSTRUCTION on what you want (the output expected) – the Task.
ex. We need to create blog posts for a website.
G – Specify your GOAL.
ex. The objective is that we drive traffic and build trust.
H – HOW will we do this?
ex. I need a seven day content calendar for blog posting with seo focus delivered
T- Specify your TARGET. This is most important, WHO do you want this to reach? Who are you hoping to get as your new traffic? [We show you how to find your best target and the best emotional hooks to grab them in, The Copywriter’s Persuasion Toolkit]
ex. The target audience for these blog posts are financial planners in Western New York that are already running ads in print and digital media hoping to get more business from wealthy professionals.
So here, altogether, is an example of what your 6 element prompt might look like:
“You work for a company named Copyland which helps small businesses write more effective ad copy and then deliver that copy through the most effective media options. You are an expert when it comes to seo with 12 years of advanced experience writing blog posts. We need to create blog posts for a website. The objective is that we drive traffic and build trust. I need a seven day content calendar for blog posting with seo focused delivered. The target audience is financial planners in Western New York that are already running ads in print and digital media hoping to get more business from wealthy professionals.“
BUSINESS
ROLE
INSTRUCTION
GOAL
HOW
TARGET
B.R.I.G.H.T.
I’d love to take credit for this brilliant plan and acronym, but instead I’ll give credit where credit is due and direct you to see the video for yourself, straight from its creator on Instagram at @themorad
Here’s where I finally tell you my favorite, my Go-To AI writer:
Personally, I’ve come to love KoalaWriter for content creation. KoalaWriter is so far the best one-click SEO AI writer I’ve found. It’s easy to use and free to get started. For me, the results have been amazing. See what you think.
[Full Disclosure – Try Koala it for free. If you decide to stay and pay later on, yes, I liked it so much I became an affiliate and they’ll commission me a few crumbs because you clicked the link here. Henceforth, we’ll be special friends!]
2 Big Takeaways For Copywriters
- When you use AI you are programming a computer with your words. Choose the right ones. How do you know the right ones? Choose the BRIGHT ones.
- Above all, choosing and defining your TARGET is THE MOST IMPORTANT element to get right. @themoran even calls this ONE THING out specifically in his video.
If you need help defining your best target, and learning everything about this target, including his most sensitive buyer hot buttons, spent 10 minutes in The Copywriter’s Persuasion Toolkit just before writing your AI prompts. You might be surprised by the improved results.
Garbage out?
Not for you my friend.
Now, by asking yourself the right questions before you prompt, and then using the right prompts, AI can be the savior of your copywriting career – instead of it’s demise.
Swim on with technology wordsmith!
Thrive.
How can I help?
-Robert Schwarztrauber
P.S. Here is the link you can copy and paste into your favorite browser for access to the Instagram ‘BRIGHT’ talk by @themorad:
https://www.instagram.com/reel/CzLUCxfMCWb/?igshid=MzRIODBiNWFIZA==
P.P.S. Here’s that link for you again, if you haven’t claimed your copy of the Copywriter’s Persuasion Toolkit.
