Need a simple, copywriter’s tool which is as easy to use as a child’s toy?
It reminds me of this…
Perhaps you also remember doing this, to uncover hidden messages?
It was hours of fun. Well, minutes maybe.
Remember, there was this thing you once did – with a piece
of red transparent cellophane…
You place it over top of this piece of white paper which has all sorts of red squigglies
on it.
You can see there is something bluish hidden in there, through all those
squiggles. But you can’t quite make out what it is. Or what it says.
But put that red cellophane over top and…
Bam! Suddenly, a hidden message appears.
It’s like magic!
At least to a kid it’s magic.
Adults know better. It’s not magic, it’s the science of light theory.
The red cellophane controls what you see. It’s all about reflected light.
Copywriter’s Magic Toolkit
Wouldn’t it be great if there was some ‘magic’ thing that could tell you what your customer wants?
How they wished to be advertised to. Enticed. Bribed!
Some think The Copywriter’s Persuasion Toolkit works this way.
Like magic.
For example…
- The way it shows you a buyer’s hidden hot buttons.
- The way it “decodes” buyer habits to show the real reasons people buy stuff.
- The way it filters out all the irrelevant noise, all the modern distractions, so you can focus only on solutions people are hungry to obtain.
- The way it blocks out all the superficial chatter folks spout as need to protect their fragile egos, rather than admit their pain or weaknesses.
- The way it reveals secrets even they don’t know they have!
Not Magic – More A Filter
Once you look at your prospect (or your product) through the “filter” of The Copywriter’s Persuasion Tool Kit, like magic you begin to see with clarity your prospect’s hidden desires, intentions, motivations and needs.
Bam! Suddenly, new ideas for more effective advertising and marketing campaigns spring up.
Bam! You see that hidden watering hole where all your best prospects are gathering. It may be Instagram, TikTok, Facebook or another place. But you see it clearly now so you can focus your efforts and marketing dollars upon where they are – instead of the guessing – which results in wasted time, money, and opportunities.
Bam! You thought your prospects needed or desired this one thing, but really they were looking for this other thing. Don’t be caught trying to sell them faster horses that eat less hay, and wagons that float upon softer springs. We need to be more like Henry Ford who could see the hidden opportunity through all the noise and clutter – to find and offer what they really needed – automobiles!
That’s the kind of filter we all need.
The Copywriter’s Persuasion Tool Kit may be no Henry Ford. But sure as folks drive cars now instead of horses, the toolkit takes anyone who previously guessed at the best marketing, and now makes them seem like magicians.
You may just feel like a kid again. A smart kid. Because now you’ll know things. Secret, hidden things about your prospect.
Yet it only seems like magic until you peek behind the curtain and see how it’s done.
You can take a peek now if you like, behind the curtain at the Copywriter’s Persuasion Tool Kit .
Folks have found it quite useful. Profitable.
Or…simply pass up the peek and keep doing things as you are. There’s probably nothing you could gain from any of the marketing, sales psychology, and persuasion geniuses of the last 100 years anyway.
Know this though, the risk to not looking – may be that you’ll continue to waste money guessing on where your marketing dollars should best be spent, where your writing should be focused.
Instead of knowing.
The investment in the toolkit is peanuts. Plus returns are never challenged – if for some, or any reason, you fail to find the magic in it.
You’ve nothing to lose at all by having a look. By trying it out. Nothing.
Conversely, the magnificent upside is, once you’ve experienced the magic, well, the sky’s the limit.
Yes. It seems like magic when it reveals how to grab the attention of your best prospects. Then, deliver up to them the exact product (or offer) they were looking for. Like magic.
Go on then. Have a peek if you’d like some adventure and clarity. Learn the secrets if you’re looking for a bit more certainty in your marketing and less wasted time. Less dollars spent where they have no effect or return on investment.
This might just take you back to that feeling you had the very first time you uncovered the hidden blue message.
Gosh it’s fun when we finally solve the puzzle!
Especially the money puzzle.
Perhaps The Copywriter’s Persuasion Toolkit has just the piece, just the tool you’ve been searching for.
Write smart.
-Robert Schwarztrauber
