Tag Archive for copywriters

3 Ways Copywriters Can TAKE More Money

November 11, 2023 Robert Schwarztrauber Uncategorized No comments

3 Ways Copywriters Can TAKE More Money

While I don’t agree with everything Andrew Tate does or says,
there is no denying he has acheived a great level of wealth in a short
period of time. He must know something I (and most) don’t know.

So I search for clues to his success.

…

Shifting Your Perspective On Money

This quote from Andrew Tate was a real eye opener:

~~~

“You cannot make money, you can only take money from others by convincing them to give it to you, so start thinking in terms of taking money instead of making it …

~~~

It’s a simple twist, but a shift in perspective that leads to a far more productive mindset.

He further advises us to practice building our knowledge and skill at TAKING MONEY by
observing how others take our money, and the mass monies of others.

Think About How Businesses Take Your Money

Learning To TAKE More Money

Next time you buy a Starbucks coffee, or anything, ask yourself,

“How did they just TAKE my money?”

If it was Starbucks…

Was it because they have the best coffee?
The fastest service?
More flavor options?
Cool size options?
Best value for the size?
Cutest barristas?
Friendliest servers?
Because they ask my name?
Is it the food options?
Is it so that I can hold their cup with the logo and seem special to others or feel special myself?
Is it to feel part of “the right group”?
Perhaps it was the convenient location? They chose to put their store(s) where there is maximum people traffic. Or my traffic.
You like the ambiance of Starbucks?

When you begin thinking about why YOU buy, about how THEY just took YOUR MONEY – a whole new world of possible ideas and adaptations starts to flood in for how YOU might TAKE more money!

Take Money Q and A

Why did I buy? Why do THEY buy?

How did (does) this business TAKE (my, our, their) money?

When we begin to analyze all of our money transactions this way, we begin to see all sorts of new ways we might TAKE more money.

The Copywriter’s Persuasion ToolKit is a copywriter’s tool designed just for this. It shows exactly why people buy. No matter the industry or profession, the simple, universal templates included in the Toolkit let you peek behind the curtain. They reveal the REAL REASONS people are buying so you can address those same, attention getting, sales closing reasons in your next promotion. When you know exactly WHAT they wish to buy, selling becomes so much easier!

Here are 3 MONEY TAKING strategies I’ve observed to help you get started:

3 BIG Strategies to Take More Money

1. Ask More

Those who ask more, tend to get more. It’s just a fact. Biblical in fact. “Ask and you shall receive.” No huge leap to figure out that if you ask more, you shall receive more. What would happen to Coca-Cola if they stopped advertising altogether? Every million dollar ad is an ask presented to millions of people. Here’s the link to a previous post where I list dozens of great examples of how you can ASK more. Without being obnoxious!

2. Improve Value

If you make your product or service worth more, in ways your prospect wants more, they will be willing to let you TAKE more money. Increase quality, speed of delivery, bundle with related products, improve customer support, ease of ordering, branding, exclusivity, and scarcity are just a few ways to increase the perceived value of your offering.

3. Differentiate

In the 1960’s Coors beer advertised, “Brewed with Pure Rocky Mountain Spring Water” to separate, elevate, differentiate themselves from other beer brewers (who ALL also used pure water in the making of beer – but never thought it important to mention). Federal Express started with, “When it absolutely, positively has to be there overnight.” They offered security, reliability, speed. Dominoes Pizza began TAKING oodles of money by advertising, “Delivered in 30 minutes or less or it’s free.” What special feature of your product or service can you call out that your propects will recognize as more valuable?

Copywriting and Business Ideas for Days

Hidden in these three simple HOW’s are ideas for days. Ideas you must generate to begin TAKING more money. Taking more money for yourself. For your business. For your clients.

Release the negative connotation of TAKING.

All the rage these days is GIVE, GIVE, GIVE.

Giving is good? Taking is Bad?

No!

Strategically giving value which results in you taking more for the value you provided is FAIR.

Go ahead. Give them free samples. But only if it ultimately and strategically leads to you TAKING some value from them in exchange. At some point, you have to ASK them to give back.

The taking which is not good, is called cheating. If you are not giving a fair value to the buyer for the use/benefit promised by your promotion or product, you are cheating them. And your business will fail – or perhaps you will even go to jail.

Always give a value that is, or is rightly perceived to be as good as, or greater than promised.

Actionable Steps of Taking More

Start this exercise today and watch how quickly ideas flood into your head for how you can TAKE more money…

When you shop, ask yourself, “How did they just take my money?” “Why did I shop and buy here?”

As you drive down the street, really look at the businesses that are doing well and ask, “How is it they are TAKING so many people’s money?”

Look at the business that are doing poorly, or are out of business now and ask yourself, “How did this business fail at TAKING people’s money?” You may not know for sure, maybe they just failed to pay the tax man and got shut down. But many times, there will be more obvious clues.

Poor location
No parking
Poor signage
Unappealing or unsafe storefront
Wrong product type for that location
Poor visibility

When you really start to SEE and QUESTION things, you begin to find the answers you need everywhere.

“Ask and you shall receive!”

Remember the 6 questions for asking for answers? Click here for a refresher.

Bottom line reality…

Only the government can MAKE more money with their government controlled printing presses.

The rest of us must TAKE money.

How are others taking money?

How can you replicate their MONEY TAKING strategies in your life or business?

You can start the discovery process right here, right now by thinking about your most recent purchases. (Hint, some of them might even be hidden, automatic pick-pockets, like subscriptions.)

HOW DID THEY TAKE MY MONEY!

You go figure out how to do that too, for you!

HOW is a powerful tool, a copywriting tool that can easily 10X your results! When you combine HOW with it’s 5 other questioning friends, you can super-charge your money taking ventures!

The Copywriter’s Persuasion Toolkit gives you all the right questions to start taking more. It will prove to be your best tool for finding quick answers to just these types of questions. For you personally and for your promotions.

Can I help you more?

Just ASK!

-Robert Schwarztrauber

Copywriter’s Tool Finds Hidden Triggers

November 1, 2023 Robert Schwarztrauber Uncategorized No comments

Need a simple, copywriter’s tool which is as easy to use as a child’s toy?

It reminds me of this…

Perhaps you also remember doing this, to uncover hidden messages?

It was hours of fun. Well, minutes maybe.

Remember, there was this thing you once did – with a piece
of red transparent cellophane…

You place it over top of this piece of white paper which has all sorts of red squigglies
on it.

You can see there is something bluish hidden in there, through all those
squiggles. But you can’t quite make out what it is. Or what it says.

But put that red cellophane over top and…

Bam! Suddenly, a hidden message appears.

It’s like magic!

At least to a kid it’s magic.

Adults know better. It’s not magic, it’s the science of light theory.

The red cellophane controls what you see. It’s all about reflected light.

Copywriter’s Magic Toolkit

Wouldn’t it be great if there was some ‘magic’ thing that could tell you what your customer wants?

How they wished to be advertised to. Enticed. Bribed!

Some think The Copywriter’s Persuasion Toolkit works this way.

Like magic.

For example…

The way it shows you a buyer’s hidden hot buttons.

The way it “decodes” buyer habits to show the real reasons people buy stuff.

The way it filters out all the irrelevant noise, all the modern distractions, so you can focus only on solutions people are hungry to obtain.

The way it blocks out all the superficial chatter folks spout as need to protect their fragile egos, rather than admit their pain or weaknesses.

The way it reveals secrets even they don’t know they have!

Not Magic – More A Filter

Once you look at your prospect (or your product) through the “filter” of The Copywriter’s Persuasion Tool Kit, like magic you begin to see with clarity your prospect’s hidden desires, intentions, motivations and needs.

Bam! Suddenly, new ideas for more effective advertising and marketing campaigns spring up.

Bam! You see that hidden watering hole where all your best prospects are gathering. It may be Instagram, TikTok, Facebook or another place. But you see it clearly now so you can focus your efforts and marketing dollars upon where they are – instead of the guessing – which results in wasted time, money, and opportunities.

Bam! You thought your prospects needed or desired this one thing, but really they were looking for this other thing. Don’t be caught trying to sell them faster horses that eat less hay, and wagons that float upon softer springs. We need to be more like Henry Ford who could see the hidden opportunity through all the noise and clutter – to find and offer what they really needed – automobiles!

That’s the kind of filter we all need.

The Copywriter’s Persuasion Tool Kit may be no Henry Ford. But sure as folks drive cars now instead of horses, the toolkit takes anyone who previously guessed at the best marketing, and now makes them seem like magicians.

You may just feel like a kid again. A smart kid. Because now you’ll know things. Secret, hidden things about your prospect.

Yet it only seems like magic until you peek behind the curtain and see how it’s done.

You can take a peek now if you like, behind the curtain at the Copywriter’s Persuasion Tool Kit .

Folks have found it quite useful. Profitable.

Or…simply pass up the peek and keep doing things as you are. There’s probably nothing you could gain from any of the marketing, sales psychology, and persuasion geniuses of the last 100 years anyway.

Know this though, the risk to not looking – may be that you’ll continue to waste money guessing on where your marketing dollars should best be spent, where your writing should be focused.

Instead of knowing.

The investment in the toolkit is peanuts. Plus returns are never challenged – if for some, or any reason, you fail to find the magic in it.

You’ve nothing to lose at all by having a look. By trying it out. Nothing.

Conversely, the magnificent upside is, once you’ve experienced the magic, well, the sky’s the limit.

Yes. It seems like magic when it reveals how to grab the attention of your best prospects. Then, deliver up to them the exact product (or offer) they were looking for. Like magic.

Go on then. Have a peek if you’d like some adventure and clarity. Learn the secrets if you’re looking for a bit more certainty in your marketing and less wasted time. Less dollars spent where they have no effect or return on investment.

This might just take you back to that feeling you had the very first time you uncovered the hidden blue message.

Gosh it’s fun when we finally solve the puzzle!

Especially the money puzzle.

Perhaps The Copywriter’s Persuasion Toolkit has just the piece, just the tool you’ve been searching for.

Write smart.

-Robert Schwarztrauber