Tag Archive for copywriting tools

51 Must See Copywriting Examples List

December 29, 2023 Uncategorized No comments
copywriting examples

Copywriting Examples

51 Places To See What Really Sells and Why

So you want to be a copywriter.

Would it help you to see some examples of copywriting that sells?

Like sells millions?

Written by some of the best copywriters and marketers ever!

You’re in luck.

Since this is one of the most asked for copywriting items, I decided to take some time in the post-holiday calm to compile a list for aspiring or veteran copywriters who are looking to up their writing game.

In every job, every profession, every sport or hobby, the participants always do better when they can see exactly what ‘better’ is. We learn best by example.

In Mrs. Nelson’s 1st grade class, I once thought I’d painted a great farmhouse, with horses and chickens and cows. Not too much later,  I would see the artistic work of folks like Michelanglo, Monet, Vermeer, and Van Gogh. And I would realize, hmmm, I suck at painting!

I never became a great artist, but I did become better at nearly everything I’ve tried since from having examples to learn from- from seeing what “good” actually is.

If you’ll avail yourself of the resources listed here, you’ll soon have examples out the wazoo of what’s universally considered “good” and often “great” work in copywriting. As judged, not by awards or communitty accolades, but by dollars in the bank to the writers and product providers. Profit prevails.

Let’s dig in. Wherever expediant, I’ve listed links. You can Google all the rest.

(Remember …we actually value information more when we have to  invest some effort into getting it! Ha! See there…I’ve done you a great favor already!)

51 Must See Copywriting Example Resources

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Here is a list of 50 unique copywriting resources along with a brief description of the benefits to be found there:

1. Swiped (swiped.co) –  provides a binge-worthy archive of successful sales letters, emails, headlines tips, etc for copywriters and marketers.

2. Copyblogger (copyblogger.com) – Articles and examples of effective copywriting.

3. The Gary Halbert Letter Archive (thegaryhalbertletter.com) – Newsletters with copywriting advice by legendary Gary Halbert.

4. Dan Kennedy’s Shop (magneticmarketing.com) – Products and trainings on direct response copywriting by expert Dan Kennedy.

5. John Carlton’s Archives (john-carlton.com) – Ads, long form sales letters, promos created by expert copywriter John Carlton.

6. Scientific Advertising (book) Claude Hopkins (scientificadvertising.com) – Full text of Claude Hopkins’ foundational advertising and copywriting book. (You can aso get a free pdf copy of this book from Drayton Birds website).

7. Ogilvy on Advertising (book) by David Ogilvy – Classic advertising and copywriting advice from the late, great copywriter and ad agency owner, David Ogilvy.

8. Breakthrough Advertising (book) by Eugene Schwartz – Highly respected copywriting techniques and formulas by Eugene Schwartz.

9. The Robert Collier Letter Book (book)- Examples of successful sales letters from early 20th century copywriter Robert Collier.

10. Drayton Bird on Copywriting (draytonbird.com) – Copywriting articles, examples, and trainings from legendary copywriter Drayton Bird. Extensive free marketing library.

11. Copy Chief (copychief.com/blog) – Headlines, ads, email swipes for copywriting practice.

12. Classic Long Form Sales Letters (awaionline.com) – Examples of effective long form sales letters.

13. Copyblogger’s Headline Swipe File (https://copyblogger.com/10-sure-fire-headline-formulas-that-work/) – Blog post on successful headline examples to study.

14. Sales Letter Resource  (https://swiped.co/file/sales-letter-from-scott-haines/) – (offer) Searchable database of sales letters organized by product type.

15. Dr Robert Cialdini’s Influence (influenceatwork.com) – Articles on persuasion and compliance techniques for copywriters. Cialdini is a ‘must study’ for copywriters who wish to persuade effectively.

16. Web Copy That Sells (book) by Maria Veloso – Examples and advice on optimizing web copy. An older reference book technology wise, but with timeless principles you can always benefit from.

17. Copyhackers (copyhackers.com) – Copywriting tips and techniques focused on online conversions.

18. On Ad (https://onadvertising.com/tag/copywriting/) tips, articles on marketing today

19. The Gary Halbert Newsletter (thegaryhalbertletter.com) – More classic copywriting advice in Gary Halbert’s newsletter archive.

20. Digiday Copywriting Examples (digiday.com) – Copywriting and marketing articles, examples and tips from Digiday. Great reference for modern technology updates.

21. The Copywriter’s Persuasion Toolkit – provides an overview of the persuasion process, getting attention, telling stories, and writing “reason’s why” copy that sells. Based on 100 years of buyer psychology and science.

22. Marketing Examples (marketingexamples.com) – Fun, refreshing, simple visual archive of print ads, commercials, direct mail pieces, etc. Binge worthy!

23. Swagger Magazine (swaggermagazine.com) – Copywriting tips and examples for marketing to men. Great examples of high-end product marketing.

24. Women Copywriter’s Page (https://www.facebook.com/profile.php?id=100069874265846) – Copywriting discussion and posts group aimed at the female demographic.

25. The Book on Writing by Paula LaRocque – Techniques for improving writing skills for copywriters.

26. The Boron Letters by Gary Halbert – Compilation of persuasive sales letters by Gary Halbert. You can buy the book of compiled letters Gary wrote to tell his son everything he knew about becoming successful, or get all the individual letters here in pdf for free: https://morgancrozier.com/boron-letters/

27. Cashvertising by Drew Eric Whitman (book)- Copywriting formulas, tips and examples for writing persuasive copy.

28. Breakthrough Copywriter by David Garfinkel (book) – Copywriting techniques to improve skills.

29. The Copywriter’s Handbook by Bob Bly (book) – Step-by-step copywriting guide.

30. Masters of Direct and Digital Marketing by Ronnie Congemi – Successful direct marketing and copywriting campaigns.

31. Copy Cafe (https://copycafe.co.uk/blog/) – Free and for members resources to study and practice copywriting.

32. Copyblogger Advanced Content Marketing Guide – Copywriting resource focused on content marketing.

33. CopywritingCourse.com  (https://copywritingcourse.com/blog/) discussion on successful sales letters and promotions.

34.Words That Sell (book) by Richard Bayan – A classic guide to crafting compelling language in advertising and copywriting. Examines the psychological tactics that make copy persuasive based on studies in consumer behavior and psychology.

35. The Adweek Copywriting Handbook by Joseph Sugarman – Classic advertising copywriting advice.

36. Tested Advertising Methods by John Caples – Early 20th century copywriting techniques by one of the industry’s great pioneers – that still work today!.

37. The Ultimate Sales Letter (book) by Dan Kennedy – Creating effective long form sales letters.

38. BreakthroughMarketingSecrets “BTMS”(https://www.breakthroughmarketingsecrets.com/blog/) – Copywriting case studies, examples and advice from expert Jim Edwards.

39. A Technique for Producing Ideas (book)  by James Webb Young – Improving creativity and ideation for copywriters.

40. My Life in Advertising & Scientific Advertising (book) by Claude Hopkins – Two foundational books on advertising and copywriting.

41. Million Dollar Emails (book) by Corey Perlman – Email marketing copywriting guide.

42. The Adweek Copywriting Handbook by Joseph Sugarman – More classic copywriting techniques for advertising.

43. Tested Advertising Methods (book) by John Caples – Timeless copywriting methods from early 20th century.

44. Breakthrough Advertising (book) by Eugene Schwartz – Highly respected copywriting techniques and formulas.

45. Ogilvy on Advertising (book) by David Ogilvy – Widely praised advertising and copywriting advice.

46. The Robert Collier Letter Book by Robert Collier – Early 20th century sales letter examples.

47. Secrets of Writing High-Performance Ads (book) by Drew Eric Whitman – Direct response copywriting techniques.

48. The Brain Audit (book) by Sean D’Souza – (psychotactics.com) Techniques for creating persuasive copy by understanding how the brain processes information and makes decisions. D’Souza provides frameworks like CORE and the Persuasion Slide to help craft messaging that compels action. Great free infor and email newsletter on his website at: https://psychotactics.com

49. Made to Stick (book) by Chip & Dan Heath – Principles for creating memorable and effective messages.

50. Hey Whipple, Squeeze This (book) by Luke Sullivan – Fun, historical look at advertising. A great classic creative advertising and copywriting guide.

51.DAK and the Golden Age of Gadget Catalogs (blog post by Cabel Sasser) (https://cabel.com/2023/11/06/dak-and-the-golden-age-of-gadget-catalogs/) Tons of vintage catalog ads and promotion examples, along with links to dozens more.

That should keep you busy for a while, eh?

***It is important to remember, right and legal, to use the work of others to learn from and to emulate. To model principles and style. BUT NOT TO STEAL WORD FOR WORD! ***

Once you’ve loaded your mind to the brim with great ideas, the best place to get all those ideas out and down on paper so you can transform them into organized, persuasive copy that sells to make you money, is by using the proven-to-work templates and simple worksheets inside The Copywriter’s Persuasion Toolkit.

Remember, at some point, we all have to stop studying and start doing.

All the knowledge you think you’ve gained from gorging on information amounts to nothing but space in your head, until you put that information to use.

Gorge. Binge. Bookmark this page so you can keep all these references close at hand.

Then, go write something that sells something!

To Your Success!

– Robert Schwarztrauber

copywriting tool kit

Copywriting Training – Emotions

December 24, 2023 Uncategorized No comments

Copywriting Training -The Power of Emotional Appeals in Marketing and Advertising

In marketing, advertising, and sales, one cannot overstate the importance of making an emotional connection with potential customers.

More than any facts or features, what truly motivates people to buy is how we make them feel.

The most effective advertisements and sales presentations create a compelling narrative and immerse viewers in an emotional experience.

They tap into universal human desires like love, freedom, security, independence, freedom, or achievement. A good emotional appeal should feel aspirational yet attainable with the advertised product.

A good advertisement shows the consumer how their life could improve in a meaningful way.

The best appearls offer the promise of TRANSFORMATION!

Connecting with emotions builds trust and rapport with customers. It shows that our brand understands them intimately and cares deeply about their well-being.

Ads that fails to establish this emotional bond will likely be ignored no matter how impressive the product itself may be.

Copywriting Examples from Entertainment

Consider the entertainment industry as a powerful marketing example.

Why do we love music?

Because of the sounds that vibrate our eardrums?

NO!

Because of how it makes us FEEL inside!

It makes us laugh, cry, miss our ex, love our current, long for the next.

Billions of downloads of music because it makes us FEEL something.

How about movies?

It’s the same. Billions in sales and downloads. Not because the movie is cinematically perfect or the characters even real, but because of how that movie makes us FEEL inside.

We cry for loves lost. Or happiness gained against all odds. We rant against injustice exposed. We long for the adventures they show. We feel empowered ourself when the little guy wins out against the giant.

We are feeling creatures. 

Isn’t that why we seek love? Even why we buy pets?

We crave, lust, are driven by, my God...

Something that makes us FEEL something!

Else we feel dead. Bored. Depressed. Disgusted. Unmotivated.

But, oh boy,  give us a roller coaster ride. A bungie jump. Scare us from behind. Give us a big hug…

And we’re exilerated! We feel alive again!

The greatest sin in advertising, is forgetting to take your prospect on an emotional ride.

Let your prospect viscerally experience the horrid lows of his current condition.

Let him feel just how much it might get worse if he does nothing.

Take him to the bottom. The very bottom.

Then lift him up to the top where he can feel the breeze, feel the freedom.

Let him feel what it’s like to be on top of the world having now solved his most daunting problem with the help of your solution. Show him what’s possible. Share stories of how others just like him found success – quickly and easily, and he can too!

Then, gently take him back down to the crossroads.

Heaven with the purchase of your solution. Just a click away.

Or Hell.

Do nothing. Stay right where you are. Live in that hell of your own creation, knowing full well you had the opportunity for transformation, but did not take it.

If you can make him feel that future regret now, you may have done him the greatest service of all.

As copywriters, marketers, sellers of things, we are not in the business of selling those things directly, but of offering TRANSFORMATION – a better life.

Make them FEEL that better life is within their grasp right now.

Famous Quotes on Emotion

Here are some relevant quotes on the power of emotional appeals in marketing and advertising:

1. “We don’t buy goods and services. We buy relations, stories and magic.” – Seth Godin

2. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

3. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

4. “Features tell, benefits sell.” – Dan Lok

5. “Emotions drive people. People act emotionally, and justify logically.” – Zig Ziglar

6. “Never forget that the most powerful element in advertising is the ad itself.” – Leo Burnett

7. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

8. “Advertising justifies its existence when used in the public interest. It is much too powerful a tool to use solely for commercial purposes.” – Leo Burnett

9. “The best advertising doesn’t just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

10. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

11. “Advertising is the art of arresting the human intelligence just long enough to get money from it.” – Chuck Blore

12. “The way to gain a good reputation is to endeavor to be what you desire to appear.” – Socrates

13. “There are no facts, only interpretations.” – Friedrich Nietzsche

14. “We don’t see things as they are, we see them as we are.” – Anaïs Nin

15. “Emotion is the driving force behind most, if not all, of our behaviors.” – Jenefer Palmer

16. “Your brand is what people say about you when you’re not in the room.” – Jeff Bezos

17. “The feeling of being valuable is essential for passion and motivation.” – Anonymous

18. “We don’t see things as they are, we see them as we feel.” – Anaïs Nin

19. “Passion is energy. Feel the power that comes from focusing on what excites you.” – Oprah Winfrey

20. “Marketing is about values. It’s a complicated world, increasingly difficult to navigate. People are hungry for guides to make choices.” – Seth Godin

21. “Behind every buying decision, there is emotion.” – Ayesha Khanna

22. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

23. “The strongest emotional appeal in advertising focuses on the deepest wants and needs of the consumer.” – Claude Hopkins

24. “The best way to persuade people is with your ears, by listening to them.” – Dean Rusk

25. “The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product fits him and sells itself.” – Peter Drucker

One of the best tools around for understanding the customer, his needs, his true desires, and the emotional hot buttons you should press which cause him to buy is The Copywriter’s Persuasion Toolkit.

It includes easy to follow graphics, plus fill-in-the-blank templates which show you pricely which emotions and which appeals get your prospect to buy.

Included are bonus reports every aspiring copywriter needs to get started earning money for paid copywriting gigs in less than 10 days – even with no prior experience!

In today’s crowded marketplace, an emotional appeal is clearly the best way to stand out.

Our feelings are what stick with us and compel us to take action.

As marketers, we must move beyond touting features and benefits. We must understand what truly matters to consumers on a deeper, emotional level.

When we touch their hearts, their wallets open.

Magical!

Care to try?

Craft your first emotional appeal today using The Copywriter’s Persuasion Toolkit.

To your Success!

– Robert Schwarztrauber

P.S. Here’s a copy and paste link to the toolkit copywriters love: https://writeforwealthclub.com/copywriterstoolkit/

copywriting tool kit

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