Tag Archive for copywriting tools

Best Copywriting Tool for Missing Piece Marketing

November 21, 2023 Robert Schwarztrauber Uncategorized No comments

Copywriting Tool for Missing Piece Marketing

Today I received a brilliant email, from a genius marketer (yes, I give you his name later!) which prompted me to remember and share, for your benefit and my fond recollection, this story…

Mine Owner Achieves Impossible Success With MPM

Several years have passed now, since I used the Missing Piece Marketing (MPM) strategy to do the seemingly impossible.

With MPM, and zero previous knowledge of this industry, I got…

The owner of a gemstone mine in China, booth space at an American Dealers Only gemstone show (actually THE largest gemstone show IN THE WORLD).
Sponsorship from one of the biggest, most respected names in the industry.
An article published about her in the gemstone industry’s most respected, scientific quarterly trade magazine – just prior to the show’s opening.
Her a visa to come to the United States from China – even though she’d been denied a visa 3 times before!
Facilitated the sale of $60,000 worth of her gemstones during her 2 wk stay

All accomplished in less than 6 months time!

I tell you this not to brag, but to demonstrate the power available to all copywriters (all marketers really) who take the time to thoroughly research exactly what their buyers (or prospects) REALLY want.

See, my research, (and believe you me, I researched this thoroughly because it was my first gemstone client ever) let me discover exactly who to target, and exactly what missing piece they desired, that I (my client) could provide.

Once armed with that information, every other issue fell fast, like dominoes.

Ultimately leading to my client selling $60,000 of fine quality loose gemstones during her first two week visit to the US of A.

Such is the power of research and Missing Piece Marketing.

Proper Tools Help You Find The Missing Marketing Piece

Best Copywriters Exploit What’s Missing

Your best customer is missing something vital to his success.

Or to his happiness. Or to his greed. Or his ego.

What is it?

What is that missing piece he needs?

Which you might have. Or have a way to provide.

Alternatively…

You might choose to piggyback off the shortcomings of your competitors.

What areas are they missing or ignoring?

Most copywriters are familiar with the success of the old Coors Beer campaign where they simply touted that their beer was brewed with pure Rocky Mountain Spring Water. Nobody else at that time was talking about the water. Why should they? All beer makers use pure water, right? Of course they do. No USP there. Or is there?

Coors won the advertising wars because THEY were the FIRST to HIGHLIGHT one simple element that all the others had ignored!

Which Competitor Weakness Can You Exploit?

What ommissions are your competitors making? Think secretly compelling folks into lengthy subscription plans. Or hiding that if you stop buying, you loose all your previous gains.
What are they outright lying about? Lowest price? Free – just pay for shipping? Supplements are notoriously vague on proof.
What is not so special about something they claim to be special. Like Coors did.
What are they NOT willing to say? Think Avis – “We’re second best so we try harder.”
What marketing channels are they IGNORING? Youtube, TikTok, IG, Facebook, print, radio, podcast
What trends are they NOT leaning on? Search Google Trends for the latest updates
What customer struggles go UNMET? The Copywriter’s Toolkit ferrets these out fast
What brand assets are they NOT using? Logo, Brand colors, Brand fonts, Jingle or tagline, packaging, mascots – look what that cheeky Gecko does for Geico.
What specific group of people are they NOT paying attention to? Women, pet owners, Vegans, veterans, etc. Can you profitably target a sub-niche of their success? Dominoes Pizza wisely chose to locate their stores near college campuses – a constant, renewable source of prime, cheap pizza eaters!

(Big shout out to brilliant marketer, and STFO genius, Louis Grenier for todays topic. You can find him doing great, helpful work for all of us at: everyonehatesmarketers.com)

Copywriter Tool Digs Deep To Deliver Hidden Truths

Asking the right questions, and asking enough of them to really understand your prospect’s needs and deepest desires is key to creating copy that converts. To marketing that succeeds.

You won’t find any better question prompting – answer producing tool for copywriters than the Professional Copywriter’s Persuasion Toolkit. (imho)

It works tirelessly for me and other smart marketers to find what’s missing. Hidden secrets that you can exploit. (in a good, honest, ethically profitable way of course)

I honestly don’t think anyone can do Missing Piece Marketing effectively, or certainly fast, without the use of tools like the Copywriter’s Persuasion Toolkit. The work and research required for MPM, without the proper power tools, simply becomes too tedious. Most will quit too soon. Stopping just short of that one big breakthrough idea which sends results soaring.

Could this toolkit reveal that powerful “hook” you’re missing?

Could this toolkit reveal better targets to write to from the start?

Better headlines perhaps?

Bigger profits?

Better gigs?

You’ll only know what could be, what power others have been weilding that you’re not, when you click the link and try it for yourself.

There’s no downside for trying it. I anticipated your fear of the unknown already and bulit in a money back guarantee for the timid.

Here’s that link to the Copywriter’s Toolkit again:

Did you click?

No?

Hmmm…most do. What am I missing for you?

-Robert Schwarztrauber

P.S. I successfully employed the MPM strategy for writing my first Photoshop Tutorial book as well. While trying to teach myself Photoshop, I noticed that all the Youtube videos moved through too fast. I had to keep stoppoing the video to write myself notes. “Hmm…I’ll bet others have to do this too.” Missing Piece Marketing! The videos COULD HAVE SHARED transcripts. But they were MISSING! So I supplied simple crib-note tutorials in my book… and made a small fortune! You can see the latest version at PhotoshopTipCards.com

Copywriting Tools: This Reveals Your Best Customer

November 18, 2023 Robert Schwarztrauber Uncategorized No comments

Copywriting Tools Reveal Your Best Customer

Play along with this fun game to see your best customer revealed.

Imagine you’re standing in the airport pickup lobby – with all the drivers and chauffeurs.

Each holds up their sign, naming the passenger they are there to pick up.

A very specific WHO which they are looking to give transportation to.

You now, are there to pick up, or attract your best customer.

Quickly, what is printed on the sign you are holding up?

End of Game.

Did you struggle with that?

If so, you’re not alone.

You’re in the group of millions of other copywriters, entrepeneurs and businesses likely wasting $80 of every $100 spent on advertising and marketing. Or an equivalent dollar amount – in wasted time.

The 80/20 Rule is always in play.

Also known as the Pareto Principle, which dictates that:.

80% of your results (sales, leads, etc) will come from the 20% of your marketing efforts that actually hit the mark. The few people for whom your message hits home. The small group of folks who say, “Hey, they’re talking to me. It’s like they know me!”.

Our best results come, and are most efficiently found, when we target market like a sniper to that small, predetermined 20% that buy – from the get-go. Rather than shotgunning some generic ad to the masses and hoping something hits, at least someone.

I’ve found…

Why Most Marketing Fails

Many businesses and entrepeneurs, by conscious choice, refuse to “limit their opportunities” by picking any one particular who, or target. They insist their product or service is for everyone. Consequently, their marketing and advertising invites everyone to buy!

Yet the age-old Russian proverb advises: “Chase two rabbits, and you’ll catch neither.”

Most who attempt marketing to the masses, soon find they haven’t enough money to reach everyone. Then, anyone. Because they quickly run out of money. 80% of which was wasted.

Coca-Cola has enough money. Pepsico too. Geico does. They can afford to waste millions of dollars on ads to everyone because they are so well established and profitable already. They are playing a MAINTAIN marketshare game – with billions of extra dollars in the bank to play with.

Most small business and entrepeneurs are playing an entirely different game, yet copying the marketing tactics they see the big boys using.

Small businesses and entrepeneurs are actually playing the GET marketshare game – and playing it with very conservative marketing budgets. Few have the resources required to effectively chase more than one rabbit at a time.

Our marketing dollars go infinitely farther, and often return with friends, once we begin to target and market specifically, and only, to our best customers. The 20%.

Knowing this…

Let’s imagine our best customer.

What name will you write on your sign now?

Who is your best customer?

Or, WHO would BE your best customer?

Ideally you know (or knew) this BEFORE your product or service was ever created. It’s always a mistake to spend one’s time and money creating a great wiz-bang thing, then trying find someone who needs it.

Better you looked for THIS PERSON’S PROBLEM – then devised, or found a solution to offer them specifically.

You solve a problem, or fill a need or desire for some particular person. A person who has many others like him (or her) out there in the world who could also benefit from buying your ‘stuff’. This gives you the ability to add scale to your business.

13 Ways To Make A Desireable Product

Maybe you make something faster
Cheaper
Easier to use
Easier to assemble
Lighter
Longer-lasting
More exclusive, aka luxury version
With better, faster, easier, safer, more discreet delivery
Sell it in a price-competitive bundle with related things
Maybe you automate some manual task with your app.
Maybe you offer templates to speed up or simplify
Maybe you convert media outputs
Maybe you translate into other languages

Maybe you write better copy to sell all that stuff.

Well you certainly better know WHO you are selling to.

WHO that best customer is.

Consider this advertisement as example…

Attention Plumbers – ‘No Snake’ is the New, 100% Organic Drain Opener. It’s guaranteed to quickly cut through hair, grease, grime, and soap scum in 2 minutes or less with NO Snaking Required. One capful is all you need. Safe for all plastic and metal pipes. Non-toxic. Service calls are now a breeze. No more breaking pipes apart or messy snakes to clean up afterward. Proven to work on over 1.2 million homes already. Faster service calls mean bigger profits for you. Available now to professional plumbers only. Go to: NoSnakePlumbers.com for more details and simple order instructions. Use discount code: SNAKELESS for free rush shipping on your first order.

This is the kind of targeted specificity that brings results.

My sign says: Plumbers
Clear Benefit Stated: Easier, faster, cleaner service calls for bigger profits

3 Elements To Make A Sale

Customer
Has A Problem
Buys a Thing To Solve That Problem

(Shout out to author Dane Maxwell of “Start From Zero” for this brilliant simplification)

Plumber-buys a thing (Drain Cleaner) -to get a result (easier, faster, cleaner, more profitable)

Most times you can define a WHO.

And you can define or see WHAT that person’s big problem (or desire) is.

Your job then, you get money by, finding or creating, and then selling them a solution.

Three Elements.

A WHO. A WHAT. And a HOW.

This is the magic of The Copywriter’s Persuasion Toolkit.

It shows you all 3!

It breaks down your market into the simplest 3 elements. It makes selling, or creating copy that sells for your client, super simple.

The Copywriter’s Persuasion Toolkit reveals:

Your very best customer,
Where to find them,
What their main (often hidden) problem is,
And what solution they are most likely looking for.
Plus, it reveals how they want that solution to be sold to them. Buyer hot buttons.

Do you need more?

I implore you then to spend 30 minutes playing with the Copywriter’s Persuasion Toolkit.

Marvel as your very best customer is revealed with minimal effort in record time.

Guaranteed.

One seasoned marketing veteran sent me this message…

Bob,

“I used your POP/tool kit to define my copywriter’s avatar, believe it or not, your shit works. HA!” – GJA

See if I’m right. Or he’s right.

At least try it to see if YOU were right about WHO your best customer is and what they really want.

You might just be surprised.

-Robert Schwarztrauber

P.S. The toolkit puts into simple visual and template format, the same techniques I, and other smart marketers have been using for years to sell books, gemstones, coaching and other services – in addition to persuading a whole bunch of folks to do the things that we need done. Including businesses and various government agencies who are notorious for having a “policy” of not doing the very things we do get them to do! With the right toolkit, you can be more persuasive too! In everything you do,