Tag Archive for copywriting training

15 Copywriting Websites for Aspiring Copywriters

December 28, 2023 Robert Schwarztrauber Uncategorized No comments

Copywriting Websites: 15 Top Online Resources

STOP!

Don’t even think about a copywriting career until you thoroughly examine these top websites!

Copywriting is an invaluable marketing skill that involves using the power of persuasive writing to engage audiences and drive sales conversions. For aspiring copywriters looking to hone their craft, the internet provides an abundance of helpful resources.

In this post, I’ll highlight the top 20 websites for learning copywriting best practices, seeing examples of successful promotions, and improving your writing skills.

Whether you’re just starting out, or are a seasoned copy pro, these websites offer valuable copywriting tips, training programs, examples, and practice opportunities.

3 Top Websites on Copywriting

1. Copyblogger (https://www.copyblogger.com/)

Copyblogger is one of the premier online resources for learning copywriting. Their blog provides constantly updated articles on copywriting tips, headline formulas, marketing advice, and overall content strategy. From crafting compelling openings to optimizing blog posts for SEO, Copyblogger offers guidance for writers of all skill levels.

2. HubSpot Academy (https://academy.hubspot.com/)

HubSpot offers free marketing courses including an in-depth copywriting training program. Their educational content covers copywriting basics like writing effective headlines, value propositions, and calls-to-action. HubSpot’s certified programs provide structure if you’re looking for a systematic approach to developing copy skills.

3. Copyhackers (https://copyhackers.com/)

Created by copywriter Joanna Wiebe, Copyhackers shares copywriting tutorials, examples, and templates focused on writing high-converting copy. Their blog dissects persuasive writing and teaches how to craft customer-focused copy. They also offer paid courses and resources.

More Great Websites to Improve Copy Skills

4. CoSchedule Blog (https://coschedule.com/blog/)

The CoSchedule blog publishes regular posts on optimizing website copy, email marketing campaigns, social media posts, and more. Their content provides actionable copywriting tips for writers of all experience levels.

5. The Write Practice (https://thewritepractice.com/)

Improve your daily copywriting skills through The Write Practice prompts, guides, and feedback opportunities. It offers free writing resources and courses led by working copywriters.

6. Mailchimp Content Style Guide (https://styleguide.mailchimp.com/)

Mailchimp’s detailed style guide offers best practices for crafting brand-appropriate marketing copy and content. From voice and tone to grammar and formatting, it shares guidelines for compelling copy.

7. Copypress (https://copypress.com/blog/)

The Copypress blog publishes regularly updated articles on conversion optimization, copywriting psychology, and persuasive content writing. Their posts contain actionable tips to engage readers.

8. Contently (https://contently.com/resources/)

Contently offers resources and blog content focused on writing effective copy for content marketing and brand storytelling. Their posts cover copy examples, structures, and optimization.

9. Quicksprout (https://www.quicksprout.com/)

Neil Patel’s Quicksprout blog provides useful copywriting content in its Conversion Optimization section. Articles cover copy strategies for higher conversions.

Even More Helpful Copywriting Websites

10. Copywriter Collective (https://copywritercollective.com/blog/)

The Copywriter Collective publishes case studies, tutorials, and examples focused on improving persuasive writing abilities. Their posts break down engaging copy.

11. Men With Pens (https://menwithpens.ca/)

Men With Pens provides regular tutorials and tips from expert copywriters on essential copy skills like persuasion and storytelling.

12. Unbounce (https://unbounce.com/copywriting/)

Unbounce focuses on resources for optimizing landing page copy, headlines, CTAs, and other elements that convert visitors.

13. Digital Marketer (https://digitalmarketer.com/blog/copywriting/)

Digital Marketer’s blog provides regularly updated advice on optimizing copy for email, social media, content, and more.

14. Drayton Bird (https://draytonbird.com)

Grab tons of free tips and helpful copywriting resources from one of the greatest marketing minds of the past 50 years, Drayton Bird. Be sure to visit his FREE Marketing Library.

15. The Boron Letters (https://morgancrozier.com/boron-letters/)

One of the greatest, and most often referenced copywriters was a man named Gary Halbert. He’s gone now, but he left behind a copywriting education like no other. “The Boron Letters”. These were letters Gary wrote to his son’s from prison, expressing every detail they would need to succeed in the business. You can buy on Amazon the book his son’s published those letters in, but Morgan Crozier was kind enough to post the letters individually in pdf form, for free, on his website for all to learn from.

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How To Master Copywriting with These Resources

Whether you’re looking to learn copywriting basics or polish advanced skills, this list of websites offers invaluable training resources. Study their tutorials, examples, and guidelines to become a more skilled copywriter capable of producing high-converting messages. With the help of these content-rich sites, you’ll be on your way to copywriting mastery.

How To Turn All This New Knowledge Into Cash

Great!

You’ve discovered all these new websites. You went to check them out and filled your head with all sorts of exciting ideas. You’re motivated. Confident you can do this. You’re eager to begin.

But where to start?

How will you turn all these new ideas and thoughts into something tangible? Something which can actually make you money with your well crafted words?

How will you organize all this information into an actionable, profitable promotions?

Throughout my many career successes, the one thing which always helped me do things better and faster was finding, investing in, and then using the right tools for the job.

Study tools worked great for school. Power tools worked great for home repairs and building structures. The artist’s tools include great pencils, and brushes. Clothing makers rely on patterns to craft consistent, high-quality clothes.

Well, copywriters have a power tool at their disposal as well.

It is The Copywriter’s Persuasion Toolkit.

Using colorful graphics, and simple fill-in-the-blank templates, The Toolkit takes all those crazy, disorganized thoughts flying around your head and organizes them into a clear, concise writing path you can follow for crafting sales promotions your reader simply cannot resist. The Toolkit lets you write better, faster, more compelling ads and promotions every time.

The magician never shows you the secret behind the trick.

The Copywriter’s Persuasion Toolkit is that secret in the world of creating written promotions and ads that compell readers to part with their cash for your goods. I give you those secrets in the toolkit.

There is tremendous competition now amongst copywriters. The one’s who will ultimately succeed are the ones who use the best tools to get the job done.

As in is in every field.

I wish you great success!

How else can I help you?

– Robert Schwarztrauber

10 Copywriting Books Every Aspiring Writer Must Read

December 25, 2023 Robert Schwarztrauber Uncategorized No comments

The 10 Best Copywriting Books to Read If You Want to Write Compelling Copy

Want to quickly learn and earn as a copywriter?

There is no better way than to stand on the shoulders of giants!

Reading copywriting books of their collected wisdom is a great place to start.

Persuasive writing is an art and a science.

To become a skilled copywriter, one can do no better than to learn from the legends who have already mastered this craft.

Studying classic copywriting books allows you to discover the timeless principles that still apply today. By reading the masters of old, you gain access to proven formulas, techniques, and frameworks for writing compelling copy that sells.

Bottom line – You Learn Faster to Earn Faster!

Get started on your reading right away…

Learn from Giants Upon Whose Shoulders Modern Copywriters Stand

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This list provides some of the most seminal books on copywriting ever written.

These enduring works have stood the test of time. They are the foundational materials most of today’s top copywriters got their start with.

They contain the foundational rules and creative strategies every aspiring writer must know.

While copywriting continues to evolve with the times and advancing technologies, most recently AI, human psychology remains very much the same. Core techniques for grabbing attention, building desire, and driving action remain unchanging.

These great books cover all the essential principles you will ever need to succeed as a copywriter.

10 Must-Read Copywriting Books for Earning The Big Bucks

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1. Scientific Advertising by Claude Hopkins – This classic book lays out the principles of effective advertising and salesmanship. It explains how to capture attention, arouse interest, create desire, and prompt action. Start here. This is the shortest book and is packed with actionable advice. And you can get it for free here. Read this book 10 times.

2. How to Write a Good Advertisement by Victor O. Schwab – This book provides practical instruction on crafting compelling ad copy. It covers headlines, body copy, layout, testing, and more. Good for learning the basics.

3. The Boron Letters by Gary Halbert – This collection of sales letters provides excellent examples of persuasive writing. Halbert’s letters demonstrate storytelling, empathy, and motivation. This collection was originally written as heartfelt letters from Gary to his son’s, describing for them the path to success.

4. Breakthrough Advertising by Eugene Schwartz – This book explores market psychology and presents strategies for crafting advertisements that speak directly to the reader’s desires and concerns.

5. The Robert Collier Letter Book by Robert Collier – Collier was a master of direct response copywriting. This book contains many of his sales letters and shows how to write compelling openings, create urgency, and more.

6. Scientific Copywriting by Fred E. Hahn – This book explains principles of psychology and neuroscience as they relate to copywriting. It shows how to tap into emotions, desires, and motivation.

7. Tested Advertising Methods by John Caples – Considered a classic, this book reveals timeless principles of writing effective ad copy including tips on headlines, offers, and getting attention.

8. Cashvertising by Drew Eric Whitman – This book provides a step-by-step guide to writing high-converting sales copy for any product or service. It covers headlines, lead generation, and utilizing emotion.

9. The Copywriter’s Handbook by Robert Bly – A standard reference guide covering all aspects of copywriting from research to writing techniques to designing layouts. Very comprehensive.

10. How to Write Sales Letters that Sell by Drayton Bird – This book provides a step-by-step formula for writing effective sales letters. Bird shares techniques for organizing copy, crafting compelling headlines and openings, writing persuasive copy, formatting layouts, and testing. A marketing classic and a must read for anyone having anything to do with advertising. Click here for 40 Magic Words That Make Money by Drayton Bird.

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These remarkable books, written by some of the smartest and highest earning copywriters of all time, provide all the instruction you need to develop your expertise as a copywriter.

Don’t just read them, but study them thoroughly to absorb the proven tips and principles.

Improve your own persuasive writing skills with the wise guidance of these experts. Good copy comes from understanding human motivation and behavior – then using that knowledge to steer your prospects toward a transformational outcome.

These books deliver that insight page after delightful page.

Master the Art of Persuasion by Learning from the Greats

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The best way to learn any craft is to study under the masters. Copywriting is no different. The iconic authors featured on this list dedicated their careers to perfecting this art.

Spare yourself years of trial and error. Wasted money spent on useless advertising.

You’ll stand on the shoulders of giants and build the strongest copywriting abilities faster when you read and study these great books.

Then, when you’re ready to sit down and write your first ad or promotion, use The Copywriter’s Persuasion Toolkit to dig out and organize all the relevant buyer motivations and hot buttons you need to craft a compelling ad.

The Copywriter’s Persuasion Toolkit provides a quick, visual summary of the most important points in the books listed above, plus simple fill-in-the-blank templates for organizing your key points to quickly turn what you’ve learned into what you’ll earn.

To your success through reading!

(And doing)

– Robert Schwarztrauber

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