Copywriting Tool for Missing Piece Marketing

Today I received a brilliant email, from a genius marketer (yes, I give you his name later!) which prompted me to remember and share, for your benefit and my fond recollection,  this story…

Mine Owner Achieves Impossible Success With MPM

Several years have passed now, since  I used the Missing Piece Marketing (MPM) strategy to do the seemingly impossible.

With MPM, and zero previous knowledge of this industry, I got…

• The owner of a gemstone mine in China, booth space at an American Dealers Only gemstone show (actually THE largest gemstone show IN THE WORLD).
• Sponsorship from one of the biggest, most respected names in the industry.
• An article published about her in the gemstone industry’s most respected, scientific quarterly trade magazine – just prior to the show’s opening.
• Her a visa to come to the United States from China – even though she’d been denied a visa 3 times before!
• Facilitated the sale of $60,000 worth of her gemstones during her 2 wk stay

All accomplished in less than 6 months time!

I tell you this not to brag, but to demonstrate the power available to all copywriters (all marketers really) who take the time to thoroughly research exactly what their buyers (or prospects) REALLY want.

See, my research, (and believe you me, I researched this thoroughly because it was my first gemstone client ever) let me discover exactly who to target, and exactly what missing piece they desired, that I (my client) could provide.

Once armed with that information, every other issue fell fast, like dominoes.

Ultimately leading to my client selling $60,000 of fine quality loose gemstones during her first two week visit to the US of A.

Such is the power of research and  Missing Piece Marketing.

Proper Tools Help You Find The Missing Marketing Piece

Best Copywriters Exploit What’s Missing

Your best customer is missing something vital to his success.

Or to his happiness. Or to his greed. Or his ego.

What is it?

What is that missing piece he needs?

Which you might have. Or have a way to provide.

Alternatively…

You might choose to piggyback off the shortcomings of your competitors.

What areas are they missing or ignoring?

Most copywriters are familiar with the success of the old Coors Beer campaign where they simply touted that their beer was brewed with pure Rocky Mountain Spring Water. Nobody else at that time was talking about the water. Why should they? All beer makers use pure water, right? Of course they do. No USP there. Or is there?

Coors won the advertising wars because THEY were the FIRST to HIGHLIGHT one simple element that all the others had ignored!

Which Competitor Weakness Can You Exploit?

• What ommissions are your competitors making? Think secretly compelling folks into lengthy subscription plans. Or hiding that if you stop buying, you loose all your previous gains.
• What are they outright lying about? Lowest price? Free – just pay for shipping? Supplements are notoriously vague on proof.
• What is not so special about something they claim to be special. Like Coors did.
• What are they NOT willing to say? Think Avis – “We’re second best so we try harder.”
• What marketing channels are they IGNORING? Youtube, TikTok, IG, Facebook, print, radio, podcast
• What trends are they NOT leaning on? Search Google Trends for the latest updates
• What customer struggles go UNMET? The Copywriter’s Toolkit ferrets these out fast
• What brand assets are they NOT using? Logo, Brand colors, Brand fonts, Jingle or tagline, packaging, mascots – look what that cheeky Gecko does for Geico.
• What specific group of people are they NOT paying attention to? Women, pet owners, Vegans, veterans, etc. Can you profitably target a sub-niche of their success? Dominoes Pizza wisely chose to locate their stores near college campuses – a constant, renewable source of prime, cheap pizza eaters!

(Big shout out to brilliant marketer, and STFO genius, Louis Grenier for todays topic. You can find him doing great, helpful work for all of us at: everyonehatesmarketers.com)

Copywriter Tool Digs Deep To Deliver Hidden Truths

Asking the right questions, and asking enough of them to really understand your prospect’s needs and deepest desires is key to creating copy that converts. To marketing that succeeds.

You won’t find any better question prompting – answer producing tool for copywriters than the Professional Copywriter’s Persuasion Toolkit. (imho)

It works tirelessly for me and other smart marketers to find what’s missing. Hidden secrets that you can exploit. (in a good, honest, ethically profitable way of course)

I honestly don’t think anyone can do Missing Piece Marketing effectively, or certainly fast, without the use of tools like the Copywriter’s Persuasion Toolkit. The work and research required for MPM, without the proper power tools, simply becomes too tedious. Most will quit too soon. Stopping just short of that one big breakthrough idea which sends results soaring.

Could this toolkit reveal that powerful “hook” you’re missing?

Could this toolkit reveal better targets to write to from the start?

Better headlines perhaps?

Bigger profits?

Better gigs?

You’ll only know what could be, what power others have been weilding that you’re not, when you click the link and try it for yourself.

There’s no downside for trying it. I anticipated your fear of the unknown already and bulit in a money back guarantee for the timid.

Here’s that link to the Copywriter’s Toolkit again:

Did you click?

No?

Hmmm…most do. What am I missing for you?

-Robert Schwarztrauber

P.S. I successfully employed the MPM strategy for writing my first Photoshop Tutorial book as well. While trying to teach myself Photoshop, I noticed that all the Youtube videos moved through too fast. I had to keep stoppoing the video to write myself notes. “Hmm…I’ll bet others have to do this too.” Missing Piece Marketing! The videos COULD HAVE SHARED transcripts. But they were MISSING! So I supplied simple crib-note tutorials in my book… and made a small fortune! You can see the latest version at PhotoshopTipCards.com