What Are Copywriting Jobs?
An Overview of the Roles, Responsibilities and Salaries of Copywriters
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Copywriting involves crafting compelling written content to promote brands, products, services and ideas. It’s an in-demand skill across many industries.
So what are the main copywriting jobs and what work do they entail day-to-day?
This beginner’s guide provides an overview of the most popular copywriting roles, the typical responsibilities involved, and corresponding salary ranges to help you find just the right fit.
Let’s begin!
The Advertising Copywriter
Advertising copywriters create concepts and write persuasive copy for ad campaigns across various media, like print, digital, TV, radio and more.
Responsibilities include:
– Brainstorming creative ideas and concepts
– Researching products/services and target audience
– Writing compelling copy and scripts
– Collaborating with art directors and designers
– Running tests and analyzing campaign results
Salary Range:
– Entry-level: $30,000 – $45,000
– Experienced: $50,000 – $80,000+
The Content Writer
Content writers produce website pages, blog posts, articles and more to engage audiences.
Typical duties include:
– Creating content outlines and plans
– Conducting keyword research
– Writing optimized, engaging copy
– Regularly creating and updating website content
Salary Range:
– Entry-level: $35,000 – $55,000
– Experienced: $60,000 – $90,000+
The Email Copywriter
Email copywriters create compelling subject lines and content for email campaigns, newsletters, and blasts.
Email Copywriter responsibilities involve:
– Designing attention-grabbing subject lines
– Story Telling
– Writing scannable copy optimized for mobile
– Using calls-to-action and dynamic fields
– Analyzing open and click rates
Salary Range:
– Entry-level: $35,000 – $50,000
– Experienced: $50,000 – $85,000+
The Sales Letter Copywriter
Sales letter copywriters use long-form, direct response copy to persuade readers and drive conversions.
Duties include:
– Researching pain points and identifying solutions
– Crafting compelling, long copy sales letters
– Using direct response tactics to maximize conversion
– Testing offers, pricing and messaging
Salary Range:
– Entry-level: $40,000 – $60,000
– Experienced: $75,000 – $120,000+
Wrapping Up
These 4 popular copywriting roles involve using the power of the written word, along with proven psychology and sales principles to achieve business goals. Salaries in copywriting vary based on factors like experience, employer, product promotion, responsibilities and location.
Top copywriters can earn significant incomes, especially through commissions, royalties and consulting. Into the high 6 figures is not uncommon. Each copywriting path provides the fast learner, and the hard worker, opportunities to grow skills and advance one’s career.
I hope this beginner’s guide has provided you with useful insights into the job of copywriting. The responsibilities, and the potential salaries!
Remember also, that copywriter’s can choose to be in business for themselves. As freelancers, consultants and best of all, to use there persuasive skills to sell their own or another’s products.
But wait…There’s More!
If you’d like more information on websites and resources where you can learn more about how to grab your slice of the profits by entering this lucrative field, send an email with COPYWRITING CAREERS in the subject line to: bob@writeforwealthclub.com.
Hope this post has helped you see the possibilities available for copywriters!
Be sure to also read the previous posts on this topic:
10 Copywriting Books Every Aspiring Writer Must Read
Copywriting: Emotional Training
If you’d like to test yourself on your research and persuasion skills, both of which are important for a good copywriter, The Copywriter’s Persuasion Toolkit is a great place to start, even if you’re not a copywriter yet.
The Toolkit is useful for everyone, even if you just want to persuade your boss to give you a raise, your kids to take out the trash, or your wife, girlfriend or boyfriend, to do, um, whatever!
You don’t have to become a copywriter to reap the benefits of being more persuasive!
To your success!
– Robert Schwarztrauber
