Make Money Magic Words for Marketers
What if, instead of racking your brain incessantly for new ideas and strategies, you simply popped one or two time-tested words into your ad or copy?
Then bam! A dramatically boosted response!
One word.
What word would you choose?
Free? New?
40 Magic Words That Always Bring Results
Yesterday, whilst catching up on my unread emails, I came across a real gem from one of my favorite marketing mentors, Drayton Bird. If you haven’t signed up to receive his special blend of marketing and advertising wisdom, humor, and humility, stop right now and pop on over to his website to sign up for his free (yet priceless) emails: http://www.draytonbird.com/
In this nearly-missed email I received from Drayton, he relates a story about how his brilliant partner Gerald had shown him some small, crumpled old paper – with 40 short random words typed upon it, and one special punctuation character.
Gerald explained to Drayton that the note was in such terrible condition because it had been sat upon his desk, always in plain sight, for years and years. It contained the 40 magic words which never failed to improve response in his ads.
Said Drayton to me in the email,
“Can you believe that just knowing the right words can make a lot more money?
I actually tested some against each other in my first job as a creative director back in 1962.
As you can see, I used two in the line that got you reading.”
Adding…
“I wanted to know which words were the most powerful. The truth is I never found out. Just that they all work.
But what I did discover was that adding those words always increased response to my ads.”
40 Magic Marketing Words Revealed
Since the point of this post was to show how the simple things can often be the best things, and the most commonly overlooked, I simply won’t drone on in this post. I’ll just give you a graphic I promptly made for myself to post above my desk. It contains those exact same 40 Magic Words That Make Money which Gerald and Drayton have long put their well-earned trust in.
You might post this above your desk too if you like, so it’s always in plain view – plus then it won’t get so crumpled up like Gerald’s! (I did ask permission to share these magic words, of course, and both Gerald and Drayton said it was ok to share with you!)
So Enjoy and Prosper!
“They never failed to work” – Drayton Bird
If you’d like a full-sized, high rez PDF to print, just send an email request to:
bob@writeforwealthclub.com
I’ll be happy to send you the pdf file for printing. Free!
Consider it my holiday gift to you.
How else can I help you?
-Robert Schwarztrauber
P.S. These 40 Magic Words will be a great compliment to the Copywriter’s Persuasion Toolkit. If you haven’t got your toolkit yet, it just might be the best Christmas present you ever give to yourself and for your family. It’s one of those gifts that keeps on giving!
P.P.S. Whether you get my Copywriter’s Toolkit or not, do be sure to pop over and grab all the great free stuff Drayton offers on his website, draytonbird.com Remember to sign up for his emails so you don’t risk missing these email marketing gems – like I almost did.
