Harvey Specter is the best closer in NYC.
You’re here, and here’s way up here.
So how does Harvey Specter, handsome, rich, arrogant lawyer of the hit Netfilx series “Suits” persuade more successfully than anyone else?
He goes in knowing (ie. finds out first) what they want most.
Or which result they fear most…
Then he shows them the way to get it. Or avoid it.
Rewind that: He shows them how doing things his way, gets them what they want most.
Wow!
That sounds a lot like sales now, doesn’t it?
Isn’t that what we as copywriters hope to do? Strive to do?
We want to present a compelling message, a story, which leads the prospect to do exactly what we ask them to do. (buy this thing).
In the hope of what?
Why should they?
That’s always our biggest hurdle right?
Why buy – and why buy right now. Reason why.
- Is it to line our pockets with filthy lucre? No.
- Is it to have something pretty to sit on the shelf? No.
- Is it to satiate their desire to acquire? No.
- Is it to get a shortcut to what they really want? Better
- Is it to get the desired result done for them, fast, guaranteed, without risk? Much Better!
We always get the best results when we know what it is they want most, right?
The REAL.
Trouble is, The REAL may be 7 layers deep. Buried under many superficial, socially acceptable stories they tell, to themselves and others, to seem rightous, pious, or “normal”.
I think it was famed copywriter John Carlton who promotes repeating the “why” question 7 times to get to the REAL root of the desire.
“Why do you need (want) that?” To boost my profits.
“Why do you want to boost your profits?” So I can have more take-home money.
“Why do you want more take-home money?” Because my bills are so high.
“Why are your bills so high?” Because my kid’s college, car payments, big house.
“Why do you have all these big things?” So people think of me as successful.
“Why do you need people to think of you as successful?” So I don’t think myself a failure.
“Why do you think yourself a failure?” (Silence)
YOU: “So, if I could offer you something that would eliminate you feeling a failure, would that be something you’d want?”
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Maybe what they really desire is a way to stick it to the MF who told them they’d never succeed in the first place!
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How do you figure out what each prospect REALLY wants?
Funny you should ask.
The Copywriter’s Persuasion Tool-Kit does exactly that.
Why waste time hoping and praying you’ll hit the nail on the head which causes them to buy?
When you can start from a winning position by letting the tool kit dig out their hot button to buy.
Let the tool-kit show you the REAL reason that makes them super thirsty for your drink! So thirsty they’ve gotta have it. Can’t sleep thinking about NOT having it!
The Tool-Kit is based upon 100 years of proven buyer science and psychology to make it reliable for digging out the most compelling desires of your prospect – across all ages, sexes, interests and income groups.
Skilled craftsmen of every profession employ the proper tools for the job.
Why are you still wading in bare handed?
Do you long to be a closer like Harvey Specter?
Or just be a poser like Mike?
Be the REAL DEAL. Use the proper tools for the job.
Go in knowing your prospects deepest desires. Then, selling the solution becomes easy.
Let the tool kit show you how.
Bob S.
P.S. If you’re still here, thinking about it, I’d urge you to pop on over and grab a copy, risk-free with all the current bonus items now while they’re still available.
