Tag Archive for selling

Easy Book Profits You’re Missing

January 5, 2024 Uncategorized No comments

Which easy book profits are you missing out on?

Did you know you could have your own book, self-published and available for sale, giveaway, or business promotion… this year!

You don’t need a mainstream publisher to write and publish a successful book. And it won’t take you years and years to get it done. In fact, you don’t have to do anything at all.

It can all be done for you – probably for less than you’re currently spending on that hit-or-miss shotgun advertising you’re currently doing. #9 is a real, eye-opening game changer for those that pay for advertising!

24 Easy Book Profits You’re Missing Out On

1.  Influencing Millions Around the World

Publishing a book allows you to share your message with a wide audience and potentially influence millions of readers around the world. Writing a book establishes your expertise and gives you credibility to shape opinions. By self-publishing, you retain creative control to ensure your message reaches your intended audience. For example,

Rachel Hollis has built a multi-million dollar lifestyle empire by self-publishing motivational books like “Girl, Wash Your Face,” which has sold over 3 million copies worldwide.

2. Educating Millions

Books are powerful tools for educating readers. As an author, you can share your knowledge with people eager to learn. Self-publishing lets you create informative books tailored to your niche.

For instance…

James Clear authored the self-published book “Atomic Habits” to teach people how to build better habits. It became a #1 New York Times bestseller with over 5 million copies sold. Garnered free publicity.and made countless speaking opportunities available to help further spead the word and promote his other more profitable business ventures.

3. Raising Awareness for Your Cause

Writing a book enables you to raise awareness for causes and initiatives you care about. You can bring attention to social issues, injustices, charities and more.

Malala Yousafzai’s book “I Am Malala” spread awareness of education rights for women, selling over 2 million copies. Proceeds supported her non-profit Malala Fund.

4. Earning Respect as a Published Author

Being a published author garners respect and establishes you as an expert. People see someone who wrote a book as authoritative, dedicated and accomplished.

Self-publishing allows anyone to attain this recognition. By taking a bold stand, standing up for your ideas and principles, sharing real-life examples you set yourself apart from the timid masses and invite attention.

For example…

Mark Manson earned prestige by self-publishing “The Subtle Art of Not Giving a F*ck” which has sold over 20 million copies. This attracted to him multiple speaking and free publicity opportunities. And allowed him to sell memberships to his online newsletter and receive stable recurring income from that.

5. Standing Out Among Your Friends and Peers

Most people talk about writing a book but few follow through. Being published sets you apart from peers and friends. It shows commitment to sharing your ideas and story.

Brené Brown stood out by self-publishing her book “Daring Greatly” which kickstarted her multi-million dollar personal development empire.

6. Demonstrating Your Expertise

Writing and publishing a book is a powerful way to establish expertise in your field. You can position yourself as a thought leader by compiling industry knowledge into an authoritative resource.

Gary Vaynerchuk demonstrated social media marketing expertise through self-published books like “Crush It!” which drove his speaking career.

 7. Expanding Your Expertise Through Reseach

The research and writing process expands your own expertise as you compile knowledge to share. You emerge with a deeper understanding of your topic when you endeavor to explain things to others simply.

For example…

Sleep expert Matt Walker enriched his knowledge by writing the bestseller “Why We Sleep” which sold over 1 million copies.

8. Generating Leads or Sales By Sharing Knowledge

Books allow you to share your products, services and knowledge with potential customers. You can use it to generate leads, upsell current customers and make sales.

Digital marketer Amy Porterfield drove enrollments in her online courses through self-published books like “Online Marketing Made Easy”.

9. Having Others Pay for Your “Advertising”

Readers pay for the cost of publishing your book, essentially paying to learn more about  you and your business, products and services. It’s an extremely efficient and cost-saving way to get your message out.

Your cost for self-published paperback books can be just around $3 per copy and sell for $9.95 up to $39.95. They pay you to learn more about you and your business!

Business strategist Jay Abraham sold over 1 million copies of “Getting Everything You Can Out of All You’ve Got”, making readers fund his marketing.

10. Entertaining

Books let you share your unique voice, perspectives and stories with readers seeking entertainment. Self-publishing gives creative freedom to write an engaging book.

Andy Weir built a fanbase by self-publishing “The Martian” which became a bestseller and blockbuster film.

11. Leaving a Lasting Family Legacy or History

Publishing a book creates a lasting family treasure to be passed down through generations. You can compile genealogy, biographies, family stories and memories in one place.

Sharon Leslie Morgan chronicled her family’s history in “Gather at the Table” – a self-published book that preserved a legacy.

12. Offering Something Better Than a Boring Business Card

A book is a memorable way to share your expertise compared to a business card – which contains little information, no reasons why, no emotional appeal and often gets discarded promptly as soon as they are out of your sight.. Offering your book better helps form relationships and reciprocity because you actually gave something perceived valuable.

Consultant Alan Weiss gave his book “Million Dollar Consulting” to prospects which drove his multi-million consulting business.

13. Offering Gift or Premium That’s Not Junk

Books make excellent gifts, incentives and premiums. You can show appreciation by gifting your book to clients, employees or affiliates. Or bundle it with high-end offers.

Books make great “Trojan Horse” marketers. While providing valuable information to the readers with your text, you can also slip in mention of your other products, services or offerings the interested reader can avail themselves of.

Seth Godin gifted his book “The Dip” as a premium which expanded his reach.

14. Raising Funds for Your Charity or Non-Profit

Writing and selling a book enables you to generate funds for causes you support. Your book can raise both awareness and donations for your charity or non-profit. Activist Austin Channing Brown authored “I’m Still Here” with book proceeds benefiting racial justice organizations.

15. Creating Additional Sales Revenue

Your book can drive interested readers to buy related products, services or online courses you offer. It serves as a lead generation tool to sell your other offerings.

Business coach Joe Polish grew his high-ticket coaching services by giving away his book “Piranha Marketing”.

16. Creating Automated Streams of Recurring Income

A book allows you to generate automated passive income streams that keep earning you money over time. You can leverage your book to create online courses, membership sites, licensing deals and more.

Carol Tice earned over $500,000 from her self-published book “Make a Living Writing”.

17.  Giving Purpose to Your Retirement Years

Writing and publishing a book is a fulfilling way to spend your retirement sharing your lifetime of knowledge. It allows you to leave a meaningful legacy during your later years.

Retiree Gary Bender found new purpose authoring the self-published book “Dogs Leave Pawprints on your Heart.”

18. Attracting Like-Minded Friends and Associates

Your book helps you connect with readers who share your interests, values and beliefs. Like-minded people are drawn to authors whose work resonates with them. Spiritual teacher Anita Moorjani built a community around her self-published book “Dying to Be Me.”

19. Longevity – Business Cards Get Tossed, Books Remain on The Shelf In Plain Sight

Unlike flimsy business cards that get discarded, books have longevity. They remain on book shelves, in plain sight as a lasting reminder of your personal brand and expertise. People resist throwing books away.

Self-published book “The Elliott Wave Principle” by investor Robert Prechter sold over 1 million copies and was reprinted for decades.

20. Directing Offline Clients Online

You can use your book to drive offline consulting and coaching clients to your website, online courses or membership site. Books build authority which help promote your online offerings.

Consultant David Bach gave his book “Smart Women Finish Rich” to offline financial planning clients.

21. Offering as Valuable Door Prize at Industry, Association or Club Events

Giving your book as a door prize or swag at industry events, associations and clubs generates goodwill. It raises your visibility and credibility among peers.

Offering her book “Code” helped programmer Al Sweigart establish expertise within software associations.

22. Creating Media and Speaking Opportunities

A successful book can lead to media and speaking opportunities like guest interviews, columns, conferences, corporate talks and webinars. These expand your audience.

After self-publishing “Shoe Dog”, Phil Knight was invited to speak about leadership and innovation at Fortune 500 companies.

23. Boosting Personal Pride and Confidence

Publishing a book can be a major accomplishment that makes you proud. Seeing your name and book in print is fulfilling on a personal level. The sense of achievement lasts a lifetime.

Historian Joseph J. Ellis felt deep pride publishing his book “Founding Brothers” which won the Pulitzer Prize.

24. Making More Money!

Writing and selling books can be extremely lucrative. Self-publishing offers higher royalties allowing you to earn more income directly from book sales.

Finance author Ramit Sethi earned over $12 million from his self-published book “I Will Teach You To Be Rich.”

The Obvious Conclusion

The many benefits of writing a book are clear.

So why not make this the year you finally write and publish your book?

No time?

Not sure where to start?

Hate to write?

Afraid of the cost?

No worries. There’s a book for every ad budget.

And everything can be done for you.

Robert Bly is known a well known and respected copywriter in the business community. To date, I believe he is credited with authoring over 80 book titles. What is not well known is that a great deal of these are ghost-written. And Bob actually IS a great writer!

It’s just not worth his time when he can get paid more from doing copywriting for big business clients. But he still sees the value of having books out there.

Writing a book doesn’t mean YOU actually have to “write the book”!

Do you think all those celebrity politicians, movie stars, and athletes had the time or talent to write a book?

Here are 10 famous books which have been ghost written, the book title, the credited author, and the ghost writer:

1. The Art of the Deal – Donald Trump – Tony Schwartz

2. Becoming – Michelle Obama – Sarah Hurwitz

3. Total Recall – Arnold Schwarzenegger – Peter Petre

4. If I Did It – O.J. Simpson – Pablo Fenjves

5. The Restless Wave – John McCain – Mark Salter

6. My Life So Far – Jane Fonda – Mary Williams

7. The Amateur – Edward Klein – Robert Mason Pollock

8. A Patriot’s History of the United States – Larry Schweikart and Michael Allen – Dave Dougherty and Michael Allen

9. It Takes a Village – Hillary Clinton – Barbara Feinman

10. Let’s Get Real or Let’s Not Play – Mahmoud Ahmadinejad – Nader Bagherzadeh

~ ~ ~

Are you now ready to start profiting for your own book too?

And stop missing out?

Request a free consultation and we’ll see if I can help you write and publish your own profitable book too.

send your email request today to: bob@writeforwealthclub.com

Copywriting Tips You Must Know

December 31, 2023 Uncategorized No comments
Copywriting How To

Copywriting Tips : Powerfully Tapping Fears

Many struggling copywriters and business newbies rely solely on stating product or service positive benefits when making their pitch.

Tastes great. Lasts longer. 20% Lighter. Less Fat. Fat Free. Gluten Free. Faster. Cheaper. Easier. New. Improved.

Carrots are nice. But sticks get more done.

While benefits communicate logically what the offering provides, they often fail to compel action on an emotional, gut, motivational level. If your prospect can say, “Oh, that’s nice.” instead of whipping out their wallet because they have to have it, your ad or promotion has probably missed the mark.

That’s why savvy copywriters know they need to tap into negative emotions too – subtly and ethically (usually, but not always)  – if they want to spur their target audience to take action, to purchase, subscribe, or donate now. Not later.

Remember, this may be the one and only time your prospect sees this ad or promotion. It has to compell them to act now. Or else.

In this article, we’ll cover:

  • why negative emotions work,
  • give examples of powerful negative emotions to harness,
  • and tips for ethically integrating them into your copywriting.

Copywriting That Relies Too Heavily on Logic

~ ~ ~

Many novice copywriters focus intensely on the features and benefits of what they’re selling. They fall into the trap of over-explaining the ins and outs of the product logically, while failing to make any emotional connection with the reader or prospect..

While benefits are certainly important to put out there, left to stand alone they fail to provide the critical motivational spark that ignites action.

Copywriters must assume they have just one chance to capture a prospect or customer’s attention before they tune out. Today, studies show you’ve got about 6 seconds to capture their attention. Positive emotions alone won’t spur urgency and action in most cases.

That’s why crafting copy which solely states benefits, while avoids tapping negative emotions, is a rookie mistake with dire consequences

Why Negative Emotions Are More Powerful Motivators

~ ~ ~

Decades of research on influence, persuasion and psychology prove that negative emotions are often stronger motivators than positive ones.  Dr, Robert Cialdini has written great books on this subject if you want to deep dive on the proof.

People are more driven to act when they want to avoid pain and anxiety – than when they simply want to feel good or better.

Marketers refer to this as “moving away from pain versus moving toward pleasure” – Moving away from or avoiding pain proves the greater incentive.

So what are some of the negative emotions professional copywriters tap into – ethically and subtly – to highlight problems and frame their offering as the solution?

Here are 25+ Powerful Negative Motivators, things that piss people off, or make them want to act now to put things right:

(every great movie or novel taps into one or more of these to make the audience FEEL something)

They Took Advantage of me!
They Overcharged me!
They Stole from me!
They Cheated me!
They Betrayed me!
They Embarrassed me!
They Rejected me!
They Abandoned me!
They Belittled me!
They Physically hurt me!
They Mentally abused me!
They Shamed me!
They Humiliated me!
They Excluded me!
They Lied to me!
They Broke their promise to me!
They Criticized me!
They Berated me!
They Attacked me!
They Sabotaged me!
They Took me for granted
They Misinformed me
They Disrespected me!
They Disappointed me!
They Bullied me!
They Laughed at me!

Everyone has a story they can tell about any or many of these. Pick any one. Everyone knows what this FEELS like. They want to avoid having that FEELING ever again.

Copy that inflames any of these negative emotional states in relation to the prospect’s problem can most effectively spark action.

So go ahead, poke the bear! Lean into their pain point, insecurity, injustice. Bring it up.

Dire consequences!

Yes, tease, promise the carrot. But you owe it to your prospect, and you owe it to your client, if you have one who has paid you to get results, and you also owe it to yourself to TELL THE WHOLE STORY!

The good, the bad, and the ugly.

“What happens if I do nothing?”

“What might I miss out on, loose on, if I choose a different path?”

John Caples masterfully crafted one of the most effective and most swiped headlines of all times using  HUMAN FEELINGS as its base: “They Laughed When I Sat Down At The Piano – But When I Started To Play!”

Everyone can relate to the FEELING of, and the intense fear of being laughed at.

If you were going to buy a piano course, you would want one that would keep you from looking like a fool when you played. One that kept you from getting laughed at. And instead, pleasantly surprised everyone with your new found talents. You’d want the same one John Caples was selling!

That simple, short headline is packed full of FEELS. Emotions we can all relate to. Emotions we want to avoid (embarrassment) and emotions we want to strive toward (being pleasantly surprising, looked up to by our friends and family).

Another example…

I don’t have the actual ad, but master copywriter Ben Settle tells of famously selling products to the men’s prostate niche by calling up in grim, vivid details, the pain and suffering men could expect if they went the other, traditional route of treatment which involves physically scraping tissue from the urinary tract to relieve prostate simptoms. As it was told, grown men could viserally feel the pain he described in detail in his promotions.  And then,  who wouldn’t want to at least try his no-pain solution first!

Applying This Technique Thoughtfully and Ethically

~ ~ ~

Of course, blatantly provoking negative emotions solely to manipulate people into buying is unethical and in some cases could be illegal. But appropriately highlighting pain points that your audience is actually experiencing, or can expect if they don’t choose, or delay choosing your product, can be honest and effective. And serve their needs better than some sugar-coated version.

You are actual doing your prospect a great service by showing him all the negative or dire consequences he can expect if he does nothing, or buys an inferior product.

Imagine, if your prospect was your closest friend, or your child, you would want to make sure they knew all the good, and all the bad of the choice they are about to make, or should be making. You would not want to see them suffer. You would want them to know all the options to make the best choice. While avoiding any dire consequences in the process

The key is to first research and understand the product’s audience deeply. Real deep.

You must uncover their authentic frustrations, anxieties, fears. Any problems they have or perceive they have.  Anything and everything your offering can genuinely help solve.

Then you’ll be able craft copy that taps into those negative emotions and  positions your solution as just the fix they’ve been looking for.

For example, a dating app that helps singles find meaningful relationships could highlight the rejection and loneliness people feel when they struggle to find someone special.

Or a locksmith could tap into the violation and anxiety people feel when their home security has been. or could be compromised. You’d warn them of any nearby crimes that happened recently.

In both cases, honestly highlighting the negative emotions related to the customer’s problem is a powerful force for motivation and persuasion when combined with the positive solution your product or service provides.

So don’t shy away from negative emotions in your copywriting. Poke the bear. Just ensure you target their fears precisely toward emotional issues your customers truly face, that your thing can eliminate.

When employed strategically, this technique compels consumer action while forging an authentic brand connection. Buyers want to feel that the seller intimately understands their problem. When you call out their fears and deepest concerns you demonstate that you “get” them.

Conclusion

~ ~ ~

While some copywriters focus exclusively on logic and benefits, the smart marketers know that negative emotions are actually the stronger motivators. And smart copywriters use them!

By ethically tapping into pain points and anxieties people have, you can highlight problems and frame your brand, your product, your service as the only (or at least best) logical choice.

With this psychology and science backed copywriting technique, you motivate action and demonstrate a true understanding of what your audience cares about.

Just ensure you target actual frustrations your product or service can reasonably help alleviate. All claims must be backed by proof. Lest customer reviews or big government grind your scamming operation to a halt.

Used judiciously, negative emotions give copywriting the critical spark that turns a prospect into a paid customer. Negative emotions, delivered in intimate detail,  compel action while conveying that you get what your audience is, or certainly will be going through.

What negative emotions resonate with your target market and their pain points?

The Copywriter’s Persuasion Toolkit, with it’s simple graphics, fill-in-the-blank templates, and helpful guides quickly reveals what your prospect’s emotional hot buttons are, and how to best grab their attention in the first place.

Are you using it?

Your competition is or will be soon.

It’s on sale right now, for a limited time to get you started right in the year 2024

Download your copy now.

Or, pay more later.

To your Happy and Successful New Year,

– Robert Schwarztrauber

copywriting tool kit

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