Tag Archive for selling

Best Copywriting Tool for Missing Piece Marketing

November 21, 2023 Robert Schwarztrauber Uncategorized No comments

Copywriting Tool for Missing Piece Marketing

Today I received a brilliant email, from a genius marketer (yes, I give you his name later!) which prompted me to remember and share, for your benefit and my fond recollection, this story…

Mine Owner Achieves Impossible Success With MPM

Several years have passed now, since I used the Missing Piece Marketing (MPM) strategy to do the seemingly impossible.

With MPM, and zero previous knowledge of this industry, I got…

The owner of a gemstone mine in China, booth space at an American Dealers Only gemstone show (actually THE largest gemstone show IN THE WORLD).
Sponsorship from one of the biggest, most respected names in the industry.
An article published about her in the gemstone industry’s most respected, scientific quarterly trade magazine – just prior to the show’s opening.
Her a visa to come to the United States from China – even though she’d been denied a visa 3 times before!
Facilitated the sale of $60,000 worth of her gemstones during her 2 wk stay

All accomplished in less than 6 months time!

I tell you this not to brag, but to demonstrate the power available to all copywriters (all marketers really) who take the time to thoroughly research exactly what their buyers (or prospects) REALLY want.

See, my research, (and believe you me, I researched this thoroughly because it was my first gemstone client ever) let me discover exactly who to target, and exactly what missing piece they desired, that I (my client) could provide.

Once armed with that information, every other issue fell fast, like dominoes.

Ultimately leading to my client selling $60,000 of fine quality loose gemstones during her first two week visit to the US of A.

Such is the power of research and Missing Piece Marketing.

Proper Tools Help You Find The Missing Marketing Piece

Best Copywriters Exploit What’s Missing

Your best customer is missing something vital to his success.

Or to his happiness. Or to his greed. Or his ego.

What is it?

What is that missing piece he needs?

Which you might have. Or have a way to provide.

Alternatively…

You might choose to piggyback off the shortcomings of your competitors.

What areas are they missing or ignoring?

Most copywriters are familiar with the success of the old Coors Beer campaign where they simply touted that their beer was brewed with pure Rocky Mountain Spring Water. Nobody else at that time was talking about the water. Why should they? All beer makers use pure water, right? Of course they do. No USP there. Or is there?

Coors won the advertising wars because THEY were the FIRST to HIGHLIGHT one simple element that all the others had ignored!

Which Competitor Weakness Can You Exploit?

What ommissions are your competitors making? Think secretly compelling folks into lengthy subscription plans. Or hiding that if you stop buying, you loose all your previous gains.
What are they outright lying about? Lowest price? Free – just pay for shipping? Supplements are notoriously vague on proof.
What is not so special about something they claim to be special. Like Coors did.
What are they NOT willing to say? Think Avis – “We’re second best so we try harder.”
What marketing channels are they IGNORING? Youtube, TikTok, IG, Facebook, print, radio, podcast
What trends are they NOT leaning on? Search Google Trends for the latest updates
What customer struggles go UNMET? The Copywriter’s Toolkit ferrets these out fast
What brand assets are they NOT using? Logo, Brand colors, Brand fonts, Jingle or tagline, packaging, mascots – look what that cheeky Gecko does for Geico.
What specific group of people are they NOT paying attention to? Women, pet owners, Vegans, veterans, etc. Can you profitably target a sub-niche of their success? Dominoes Pizza wisely chose to locate their stores near college campuses – a constant, renewable source of prime, cheap pizza eaters!

(Big shout out to brilliant marketer, and STFO genius, Louis Grenier for todays topic. You can find him doing great, helpful work for all of us at: everyonehatesmarketers.com)

Copywriter Tool Digs Deep To Deliver Hidden Truths

Asking the right questions, and asking enough of them to really understand your prospect’s needs and deepest desires is key to creating copy that converts. To marketing that succeeds.

You won’t find any better question prompting – answer producing tool for copywriters than the Professional Copywriter’s Persuasion Toolkit. (imho)

It works tirelessly for me and other smart marketers to find what’s missing. Hidden secrets that you can exploit. (in a good, honest, ethically profitable way of course)

I honestly don’t think anyone can do Missing Piece Marketing effectively, or certainly fast, without the use of tools like the Copywriter’s Persuasion Toolkit. The work and research required for MPM, without the proper power tools, simply becomes too tedious. Most will quit too soon. Stopping just short of that one big breakthrough idea which sends results soaring.

Could this toolkit reveal that powerful “hook” you’re missing?

Could this toolkit reveal better targets to write to from the start?

Better headlines perhaps?

Bigger profits?

Better gigs?

You’ll only know what could be, what power others have been weilding that you’re not, when you click the link and try it for yourself.

There’s no downside for trying it. I anticipated your fear of the unknown already and bulit in a money back guarantee for the timid.

Here’s that link to the Copywriter’s Toolkit again:

Did you click?

No?

Hmmm…most do. What am I missing for you?

-Robert Schwarztrauber

P.S. I successfully employed the MPM strategy for writing my first Photoshop Tutorial book as well. While trying to teach myself Photoshop, I noticed that all the Youtube videos moved through too fast. I had to keep stoppoing the video to write myself notes. “Hmm…I’ll bet others have to do this too.” Missing Piece Marketing! The videos COULD HAVE SHARED transcripts. But they were MISSING! So I supplied simple crib-note tutorials in my book… and made a small fortune! You can see the latest version at PhotoshopTipCards.com

Get Noticed – The BOP Busting Method

June 26, 2023 Robert Schwarztrauber Uncategorized No comments

“Are you even listening!”

I barked at my daughter.

She popped over for dinner the other night.

My wife and I got on the topic of future travel plans. We always try to include all the kids in our travels, as much as everyone’s busy work schedules allow. Since our youngest was here now having dinner, it seemed like a good time to bring it up.

This was supposed to be a fun chat!

I should preface this by saying that we’ve had a pretty firm “NO PHONES AT THE TABLE” policy since they were young. Exceptions occur when expecting something important lets say. But texting, scrolling, etc are frowned upon during our meals together.

But there she was. Thumbs a blazing. Texting someone. (that is to say, paying no attention to the people, family, she “popped over to spend time with”)

I’m sure this is nothing new for you too. Product of the times.

And exactly the reason I’m writing about this now.

Everyone is walking around today in a Bubble of Preoccupation. Most often, with their attention hijacked by some sort of cell phone use.

People walk right out into traffic, eyes glued to the cell phone. Oblivious to the dangers.
They drive while using it. Crash and die while using it, despite specific laws prohibiting such reckless behavior.
They blatantly ignore the people they love, who are right there with them, to scroll on their phones instead.

Surrounded nearly every waking hour of their life, by not only smart phones, but also by their regular duties, jobs, tasks, worries, to-do-notes, and things they must remember not to forget…

How in the world can little old you, a complete stranger, expect to bust through this Bubble of Preoccupation to get your message through? Let alone persuade them to do the thing you wish them to do?

Even when that thing is clearly to their benefit!

If you would have any chance whatsoever of busting through this Bubble of Preoccupation, “BOP” for short, your message, think of this as your shot from a gun, is going to need a minimum of three things:

Velocity – you better come in hot, and fast. You’ve got 6 seconds, tops, to get and hold their attention. Here’s a quick experiment you can do to convince yourself of our short attention spans. Watch any popular TV show, movie, or YouTube video. Notice how a new angle, clip, or break occurs every 6 seconds or so. CAUTION! – Once you try this you can’t un-see what they’re doing to you. They don’t do it for fun. It’s clearly more work to edit short video clips in. They do it because research has shown we start losing attention after 6 seconds.
Mass – clearing your throat, or softly saying, “excuse me” isn’t going to work to get their attention. Spitball? Not going to burst the bubble. This requires something really solid. An irresistible offer. A clever, time-saving tip to do something they have to do. Content, message, or product so relevant and useful it can’t be ignored. And you should expect to keep firing more of the same at them. One shot seldom gets the job done. More. More. More! One more! Keep firing until they buy, die, or tell you to go away.
Angle – If you come at your prospect from the wrong angle, you’ll just bounce off. You won’t get through to them. Carnival Carnies know this. They take all your money using this one principle. If you’ve ever tossed darts at the balloon wall, hoping to win a prize, you know it’s rigged. The darts bounce off. You can’t pierce the balloon unless you hit it at the proper angle. Same with people. Say you come at me telling me how much money I could save, but I’m more concerned with saving time – I don’t hear you! Wrong approach angle. And I’m definitely not going to buy whatever it is you are selling. “Bounce off man!”

Let’s wrap this up tight with a pretty bow before we go….

Velocity and mass are pretty straight forward I think. Hit’m fast and hit’m hard. Repeatedly.

Angle is a bit more nuanced. It takes strategic thought, planning, and some good data to know the best way to approach someone. To bust through their Bubble of Preoccupation. To persuade them. And come away with a positive outcome for all.

A successful process always starts with asking the RIGHT questions.

How do you get this strategic knowledge?

Smart ones start with the Persuasion Tool Kit.

Robert Schwarztrauber

P.S. 100 years of proven, scientific persuasion principles from some of the most respected marketers, salesmen, copywriters, and psychologists have gone into creating the Persuasion Toolkit. (You’ll probably know some of their names already.) Listen, if your livelihood, or standard of living depends upon getting people to do something, you’ll kick yourself later if you don’t take 6 seconds now to have a look at the new Persuasion Tool Kit. Here’s the link again.