Orders came in as usual, oblivious to the pandemic that was crippling most of the world’s businesses now.
Luckily, some years back, the owner had brought on a salesman who never got sick. Never took a day off. Never took a vacation week either.
He was tireless. Unfazed by the word “no”.
Best of all, this salesman was a pure profit center, not a cost. He earned a tidy sum at that, despite having little prior training in sales.
Everyday, without fail, he showed up at the customer’s place of business. They welcomed him like no other salesman.
In fact, his prospects would often grab a cup of coffee and eagerly sit down with him to hear his stories. Especially his rants!
This salesman was a master story teller. When he spoke to his prospects they would often laugh, and nearly always they would learn.
Without fail, as the salesman’s story drew to a close, he would wrap up with a few words of encouragement. Or an opportunity to grow. Often based on the historic success of the principal character in the story just shared.
No high pressure. No blatant pitch. Rather, simple, common sense advice like your favorite uncle, or grandpa might give. That’s all.
Many showed their appreciation immediately; often handing him large checks as he left. Some would need time to think on it. And he would offer a new perspective, a new twist, a new angle the next day.
“See you tomorrow, thanks for stopping in!”, they’d yell happily.
You see, everyone enjoys a good story. Because we were all raised on stories. It’s an inherently human thing.
Bedtime stories. Disney movies. All history is stories. The best selling book of all time, by a wide margin, is the “The Holy Bible”. A huge collection of stories. We understand and remember best when things are presented in story form.
If you’ve read this far, it’s because you too are enjoying a good story, this master salesman’s story.
Stories can entertain. Educate. Motivate.
Who doesn’t love a good story?
Wouldn’t you love to have a master salesman like that on your team? To be the one business in your line that experiences growth through the Coronavirus, rather than despair?
Email marketing, done right – which is likely the exact opposite of how you were taught, or imagine, IS this salesman.
You can be the welcomed guest at your client’s place of work each day – and still adhere to all the social distancing guidelines set forth as this pandemic rages and cripples the economy of the entire country. The world in fact.
Email marketing, done right, is the salesman that works tirelessly and effectively through pandemics, isolation, social distancing, and forced closures. Through blizzards and floods too. Through everything.
Stay open. Stay profitable. Stay prolific.
Be immune to random surprises and government interventions and keep the profit lines open.
Put the master salesman, email, to work in your business now. If you’re not sure how to write emails that get read, acted upon, and ultimately put cash in your pocket through all calamities, I can help you with that.
Send requests or questions to me at : bob@writeforwealthclub.com
Put “Coronavirus Help” in the subject line so I can make you a priority.
