The best place to meet your ideal prospect is everywhere they are.
If you were hoping to meet the love of your life, where would you start?
Probably, in a place where the kind of people you like hang out.
If you wanted to meet rich folks, would you be better off hanging out at the thrift store, or the golf club.
50+ Places to Meet Your Ideal Prospect
Offline, you move your feet to go and meet prospects. Or use the telephone. Yes, cold calls suck. But though it’s a numbers game, it’s still effective in 2023. Or you run print ads in publications your ideal prospect reads.
Online, you post content to blogs, yours or others. To forums. To social media platforms. You do podcasts or guest podcasts. All targeted to the places your ideal prospect is most likely to see it.
Each social media platform has its own dynamic. Some used mostly by older women. Some, younger folks. For example, if you wanted to connect with 20 year old men, posting on Facebook may not be your best option. You’d likely have better luck with TikTok.
The best place to meet your ideal prospect is wherever they typically hang out. There are plenty of research tools you can use to get this information, Google is a good starting place.
As promised in the previous post, here are 50+ Places where you can cross paths with and meet your ideal prospect. Places where you can pierce the prospects Bubble of Preoccupation. Focus on using the ones best suited to your ideal prospect. Automate content distribution whenever possible.
Remember, the more places they see you, the more they’ll believe you might just have something of value they can get from you.
More. More More. Post more. Do more. Be more places. The more they run into you, the more familiar you’ll be. They’ll feel they know you. That’s 1/3 of the know-like-trust triangle which is optimal for making sales.
Be sure to download the Persuasion Tool Kit to help make generating and posting content easier. When you know your prospects Preoccupations, it’s so much easier to enter the conversation they are already having with themself about their problems and concerns. Speak to that.
The more you can talk about them and their concerns, the more they will be willing to listen to you.
As Blair Warren advises:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” -Blair Warren-
Robert Schwarztrauber
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